Digital Magazines - What Advertisers Need to Know - (Page 3)
1 reaDers treat Digital Magazines
liKe they treat print Magazines.
When you first look at a digital magazine, it’s tough to categorize. On one hand, it’s on a computer screen and often in an Internet browser. On the other hand, the page form reminds readers of a familiar reading experience. Interestingly enough, reader surveys and metrics show that the consumption experience of a digital magazine has much more resemblance to print than traditional digital products like websites. Websites tend to attract a lot of visitors who stay for a short period of time. Print readers do the opposite, and so do digital magazine readers. YOur TakE-aWaY: Our digital magazine metrics tell us a lot about how people interact with our print product. When we’re pitching you on print advertising, much of what we know comes from what we learn in our digital magazine.
Table of Contents for the Digital Edition of Digital Magazines - What Advertisers Need to Know