Digital Magazines - What Advertisers Need to Know - (Page 3)

1 reaDers treat Digital Magazines liKe they treat print Magazines. When you first look at a digital magazine, it’s tough to categorize. On one hand, it’s on a computer screen and often in an Internet browser. On the other hand, the page form reminds readers of a familiar reading experience. Interestingly enough, reader surveys and metrics show that the consumption experience of a digital magazine has much more resemblance to print than traditional digital products like websites. Websites tend to attract a lot of visitors who stay for a short period of time. Print readers do the opposite, and so do digital magazine readers. YOur TakE-aWaY: Our digital magazine metrics tell us a lot about how people interact with our print product. When we’re pitching you on print advertising, much of what we know comes from what we learn in our digital magazine.

Table of Contents for the Digital Edition of Digital Magazines - What Advertisers Need to Know

Digital Magazines – What Advertisers Need to Know
Readers treat digital magazines like they treat print magazines.
Readers don’t browse digital magazines; they engage with them.
Banner blindness doesn’t apply to digital magazines.
Regardless of your creative intentions, we’ve got a place for you.
This digital edition is going places.
Conclusion

Digital Magazines - What Advertisers Need to Know

https://www.nxtbook.com/nxtbooks/sage/sb2015
https://www.nxtbook.com/nxtbooks/xtreme/salesbook
https://www.nxtbook.com/nxtbooks/NXTbook/bigBook_of_ideas_whtppr
https://www.nxtbook.com/nxtbooks/NXTbook/sellingdigital_whtppr
https://www.nxtbook.com/dawson/dawson/bestofnxtbook
https://www.nxtbook.com/nxtbooks/meander/modernquilts_salesbook
https://www.nxtbook.com/nxtbooks/meander/mqu_salesbook
https://www.nxtbook.com/nxtbooks/nafsa/ie_mediaplanner2013
https://www.nxtbook.com/nxtbooks/NXTbook/mobileBrowserCapable
https://www.nxtbook.com/nxtbooks/NXTbook/mobileCapable
https://www.nxtbook.com/nxtbooks/NXTbook/appguide
https://www.nxtbook.com/nxtbooks/NXTbook/cs_broch_webkit
https://www.nxtbook.com/nxtbooks/NXTbook/digMrktng_whtppr
https://www.nxtbook.com/nxtbooks/NXTbook/2012_bestofnxtbook_chris
https://www.nxtbook.com/nxtbooks/NXTbook/ereaderguide2012_appenabled
https://www.nxtbook.com/nxtbooks/NXTbook/de_cheatsheet
https://www.nxtbook.com/nxtbooks/newtrack/aw_salesbook
https://www.nxtbook.com/nxtbooks/nafsa/mediaplanner
https://www.nxtbook.com/nxtbooks/NXTbook/nxtivus_flier
https://www.nxtbook.com/nxtbooks/NXTbook/cs_brochure
https://www.nxtbook.com/nxtbooks/NXTbook/gilbane_excerpt
https://www.nxtbook.com/nxtbooks/NXTbook/creativeservicesbrochure
https://www.nxtbook.com/nxtbooks/NXTbook/amrcnprspct_casestudy
https://www.nxtbook.com/nxtbooks/NXTbook/socialmediabutton
https://www.nxtbook.com/nxtbooks/NXTbook/bestofnxtbook_sosland
https://www.nxtbook.com/nxtbooks/NXTbook/altVid_bestofnxtbook
https://www.nxtbook.com/nxtbooks/NXTbook/2011stateIndustry_report
https://www.nxtbook.com/nxtbooks/NXTbook/2011advertiserReport
https://www.nxtbook.com/nxtbooks/NXTbook/201003_catalogguide
https://www.nxtbook.com/nxtbooks/NXTbook/2010_videoguide
https://www.nxtbook.com/nxtbooks/NXTbook/2009bestofnxtbook
https://www.nxtbook.com/nxtbooks/NXTbook/gilbane_nxtbook
https://www.nxtbook.com/nxtbooks/NXTbook/2008_gilbanereport
https://www.nxtbook.com/nxtbooks/NXTbook/2008bestofnxtbook
https://www.nxtbook.com/nxtbooks/NXTbook/wmr_brochure
https://www.nxtbookmedia.com