Digital Magazines - What Advertisers Need to Know - (Page 5)
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There are lot of great things to say about the “engaged” readers of digital magazines, but from your position, the most important is this: they don’t turn off their engagement when they reach an ad. Just as they’re more interested in our content, they’re more interested in yours’, too! Click-through rates inside the digital magazine tend to out-perform most websites. YOur TakE-aWaY: If you spend time on your messaging, your digital edition advertisement has the ability to generate significant clickthrough percentage.
Table of Contents for the Digital Edition of Digital Magazines - What Advertisers Need to Know