Digital Magazines - What Advertisers Need to Know - (Page 5)

3 banner blinDness Doesn’t apply to Digital Magazines. There are lot of great things to say about the “engaged” readers of digital magazines, but from your position, the most important is this: they don’t turn off their engagement when they reach an ad. Just as they’re more interested in our content, they’re more interested in yours’, too! Click-through rates inside the digital magazine tend to out-perform most websites. YOur TakE-aWaY: If you spend time on your messaging, your digital edition advertisement has the ability to generate significant clickthrough percentage.

Table of Contents for the Digital Edition of Digital Magazines - What Advertisers Need to Know

Digital Magazines – What Advertisers Need to Know
Readers treat digital magazines like they treat print magazines.
Readers don’t browse digital magazines; they engage with them.
Banner blindness doesn’t apply to digital magazines.
Regardless of your creative intentions, we’ve got a place for you.
This digital edition is going places.
Conclusion

Digital Magazines - What Advertisers Need to Know

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