Case Study: Stokes Seeds - Digital Editions Driving Technology - (Page 3)
[ STOKES SEEDS ]
Stokes Seeds is the largest seller of seeds in Canada and fifth largest seller in the United States. They are a family B2C business selling flower and vegetable seeds and gardening accessories to both commercial growers and home gardeners. The company distributes over 500,000 seed catalogs biannually which both detail the seeds available as well as educate buyers in how to grow the seed.
[ WAYNE GALE ]
Wayne Gale is a fourth generation president and chairman of the board of Stokes Seeds. His educational background in computer science and business prompted him to take the company into the digital world through website technology and digital editions of their seed and accessory catalogs.
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