Case Study: Stokes Seeds - Digital Editions Driving Technology - (Page 4)
[ INTERNET FRUSTRATION ]
Unique to the seed industry is the stalwart history of using print catalogs and mail order forms to reach customers. Customers are used to the traditional catalog page format with multiple products and images per page, and they expect a similar experience in the digital world. In response to increased Internet demand, Stokes Seeds created and hosted a website. However, their servers were unreliable, and key factors like quick order forms only worked 50 percent of the time. Stokes Seeds noted particular frustration from rural customers with dial-up modems or slow connections. Further challenges include language and currency differences in catering to both Canada and United States growers.
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