Case Study: Stokes Seeds - Digital Editions Driving Technology - (Page 6)
moving beyond the challenge
[ RESULTS ]
Increased internet sales Positive reader response through a feedback survey Gale reports the nxtbook was easy to use and create
[ LESSONS LEARNED ]
By being vertical in services, you are limited to the resources and manpower you have available in-house. As technology around you changes, you must change with it. “If you’re not moving forward, you’re dying,” comments Gale. Nxtbook could provide a better looking and more user-friendly product than scanned pdf pages of the print catalog. They can use Nxtbook metrics and Google analytics in the future to track their digital media and Web site effectiveness.
Table of Contents for the Digital Edition of Case Study: Stokes Seeds - Digital Editions Driving Technology