Case Study: Texas Tourism - Even the ads are bigger in Texas - (Page 3)

Introduction [ INTRODUCTION ] State tourism uses rich media to enhance the ad experience. [ EXPERIENCE TEXAS ] "Experience Texas." That message stays central in all the advertising by Texas Tourism. Experiencing Texas is also what readers of digital magazines get to do when they view a Texas Tourism ad. In publications such as AAA Living Michigan, a print and TV ad combine to bring the state to life. http://aaaliving.autoclubgroup.com/nxtbooks/aaaliving/aaaliving_michigan_20100506/index.php#/32

Table of Contents for the Digital Edition of Case Study: Texas Tourism - Even the ads are bigger in Texas

Case Study: Stokes Seeds
Contents
Introduction
The Challenge
Meeting the Challenge
Moving Beyond the Challenge

Case Study: Texas Tourism - Even the ads are bigger in Texas

Case Study: Texas Tourism - Even the ads are bigger in Texas - Case Study: Stokes Seeds (Page 1)
Case Study: Texas Tourism - Even the ads are bigger in Texas - Contents (Page 2)
Case Study: Texas Tourism - Even the ads are bigger in Texas - Introduction (Page 3)
Case Study: Texas Tourism - Even the ads are bigger in Texas - The Challenge (Page 4)
Case Study: Texas Tourism - Even the ads are bigger in Texas - Meeting the Challenge (Page 5)
Case Study: Texas Tourism - Even the ads are bigger in Texas - Moving Beyond the Challenge (Page 6)
Case Study: Texas Tourism - Even the ads are bigger in Texas - Moving Beyond the Challenge (Page 7)
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