Case Study: Texas Tourism - Even the ads are bigger in Texas - (Page 3)
[ INTRODUCTION ]
State tourism uses rich media to enhance the ad experience.
[ EXPERIENCE TEXAS ]
"Experience Texas." That message stays central in all the advertising by Texas Tourism. Experiencing Texas is also what readers of digital magazines get to do when they view a Texas Tourism ad. In publications such as AAA Living Michigan, a print and TV ad combine to bring the state to life.
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