CCO Replica Sample - 16

Flow: The Psychology of
Optimal Experience
Mihaly Csikszentmihalyi
This book is a fantastic reminder
of how to recognize joy in the work
we do. If we are in "flow," we are
engaging with all our senses. 
Vanessa DiMauro, Leader Networks
@VDiMauro

Business Adventures:
Twelve Classic Tales from
the World of Wall Street
John Brooks
I downloaded Business Adventures
after hearing Bill Gates calls it "the
best book I ever read." (Gates read
it on the advice of Warren Buffett.)
The book covers classic business
stories-including Ford's Edsel,
Piggly Wiggly, Xerox and GE-and
illustrates how great leaders react
to and rise above challenges.
Arnie Kuenn, Vertical Measures
@ArnieK

SUMMER READING

Black Box Thinking: Why
Most People Never Learn
from Their Mistakes-But
Some Do
Matthew Syed
Failure is the best teacher. This
book highlights why we should
embrace our failures and how to
put processes in place to improve
on them.

Need something to snap you out of your slump? Turn to your fellow marketers
for advice about books practical, inspirational and downright fun.

Out
Natsuo Kirino 


Out is a tension-filled, murder mystery
novel-one not for the faint of heart.
I love Kirino's style of writing; each
chapter digs deeper into the story, giving
you a concentrated perspective on each
character. It's not until the end, with all
the perspectives explained, that you really
understand why the murder happened.
Amy Higgins, TopRank Marketing
@AmyWHiggins

The Mind in the Cave
David Lewis-Williams 


If you want to understand media, social media
and storytelling, it's best to begin at the beginning.
That's where Lewis-Williams comes in. He is a
South African anthropologist who is the preeminent
scholar of rock art and cave art, especially the
ancient cave paintings of western Europe that
mark the beginnings of humanity. Lewis-Williams
demonstrates that the origin of media-beginning
with Paleolithic cave art-was social. The
community participated in the creation of primitive
art, and the closer one got to the act of creating
those images, the more powerful one became in the
community. The purpose of this first medium, he
argues, was to create the first social hierarchies. In
effect, the guy who controlled the medium was the
guy in charge.
Kirk Cheyfitz, Story Worldwide
@KirkCheyfitz

Andy Vale, Audiense
@AndyVale



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