CCO Replica Sample - 17

TIPS FROM CONTENT MARKETING
WORLD KEYNOTE JAY ACUNZO
Each year, the Content Marketing World
speaker with the highest average review from
attendees is asked to return as a keynote
speaker the following year. Jay Acunzo earned
the top spot for 2017.
Acunzo spent a decade as a digital strategist, first at Google, then
as head of content at HubSpot, and finally in venture capital
at NextView, consulting with 60-plus startup investments. In
early 2017, he launched Unthinkable, an award-winning podcast
devoted to freeing marketers from conventional thinking. We
asked Acunzo which books and podcasts inspire him.
Competing Against Luck
Clayton Christensen
It's a wonderful book for any marketer to sharpen
persona development and take a renewed look at what
customers value.
Born to Run
Bruce Springsteen
For a read completely separate from marketing, try Born
to Run-a wonderful book by an extraordinary man. His
intelligence, wit and persistent drive are something to
aspire to.
Robert Rose, The Content Advisory
@Robert_Rose

Jay Acunzo's New Podcast: Unthinkable

What's it all about? Host Jay Acunzo explains: "Unthinkable is a travel show
for marketers. Instead of places, we pick topics we care about as content
marketers, then go exploring. We encounter "locals"-content marketers who
live out our weekly themes-and meet expert guides who equip us with the
weapons we need to continue on our journey. In the end, we believe there's
something MORE to our work than all the easy, tired, conventional thinking.

See Jay Acunzo keynote Content Marketing World 2017.
contentmarketingworld.com

BOOKS
The Essential Calvin and Hobbes
Bill Watterson
"It's a magical world, Hobbes, ol' buddy. Let's go exploring!"
We get so caught in the mundane and the practical. Calvin and
Hobbes is my all-time favorite comic strip because it's at once
superficial and meaningful. Being sensitive to the big thoughts
and emotions in this world is the difference between being
powerfully creative and copying your way to average.
Deep Work
Cal Newport
I'm so hyperactive (like many of us) across so many channels.
And I adore using social media. However, this book is a stark
reminder: Blocking off massive chunks of time to focus on one
problem or to think deeply is absolutely critical. We need this
more than ever. 
PODCASTS
The Way I Heard It
Mike Rowe
Rowe hosts the Discovery Channel's popular series, Dirty Jobs.
His podcast, The Way I Heard It, shares "a different take on the
people and events that you thought you knew." Not only is this
an amazing show at face value, it's a powerful example of how
"creativity" does not mean "big." His episodes are around 11
minutes, with truly jaw-dropping stories running for just five to
six minutes.
The Message & LifeAfter
GE
Created in partnership with Slate's podcast network, Panoply,
GE's two podcasts outranked even the best from NPR on the
iTunes charts. They are shining examples of how brands can
take relevant, story-driven tangents away from their actual
products to gain (literally) hours of attention from consumers in
a week. How much does that 30-second TV spot cost again?
 

CHIEF CONTENT OFFICER | CONTENTMARKETINGINSTITUTE.COM | 17
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Table of Contents for the Digital Edition of CCO Replica Sample
