CCO Replica Sample - 18

PRINT IS VERY MUCH ALIVE,
THANK YOU

While marketers flood new digital channels and explore the latest
amplification strategies, a number of companies are investing
in print to reach their customers. Read on for inspiration across
industries, marketing goals and styles.
Clare McDermott

PERCENT OF B2B COMPANIES THAT USE
PRINT MAGAZINES:

How important is print to your overall content
marketing success?
Third behind
email and
LinkedIn.

58% rate it a four or
higher on five-point
scale

OUTCOMES
AN EYEVIEW PUBLICATION

ISSUE ONE

THE

NEW VIDEO
LANDSCAPE
THE FUTURE OF DIGITAL VIDEO IS NOW

thinkMoney by TD Ameritrade
(Agency/Publisher: T3 Custom)
Now in its 10th year, thinkMoney
has won many editorial and design
awards, and is often spotlighted as a
custom magazine done right. Why all
the attention? Quality in the details.
thinkMoney targets options traders-a
very particular niche within the investing
world. Its audience is smart, risk-taking
and even a bit contrarian ... so the
magazine must have a look, feel and voice
that appeal to that highly discriminating
audience. For example, thinkMoney
only hires writers and editors who are
themselves active traders. And the
design of the magazine is completely
original-the magazine's covers use bold
visuals that include subtle humor and a
side wink. All this adds up to a beautifully
executed publication that educates a
tough-to-impress crowd.
NEW ENTRANT

Outcomes Magazine by Eyeview
Video marketing company Eyeview
launched a print magazine in early 2017.
CMO Jeff Fagel explains the format
allows room for studying complex topics
in digital media, artificial intelligence
and video marketing. And company's
roster of contributors in the inaugural
issue-among them journalists and
well-regarded analysts-is just the sort of
group that can pull off meaty reporting.

Live by Alberta Theater Projects (Agency/Publisher: RedPoint Media & Marketing Solutions)
Alberta Theater Projects has been investing in developing and staging plays since the 1970s, but a
few years ago, it wondered whether it could deliver more than the traditional playbill. The result:
Live magazine, a behind-the-scenes look at what it takes to create and stage plays. By giving
ticketholders a chance to see all the details and challenges involved in theater, ATP hopes to
create deeper relationships with its audience. The magazine mixes magnificent photography and
heartfelt writing about the beauty of theatrical expression.

18 | CONTENTMARKETINGINSTITUTE.COM | CHIEF CONTENT OFFICER

http://www.CONTENTMARKETINGINSTITUTE.COM

Table of Contents for the Digital Edition of CCO Replica Sample