CCO Replica Sample - 20

# 22 1/2016

Multiplying investment, insurance and retirement knowledge

HOG Magazine for Harley-Davidson
(Agency/Publisher: GS Design)
Dedicated to motorcycle enthusiasts with a special
passion for Harley-Davidson, HOG Magazine
elevates biking to an art form. It was named Best
Print Magazine in 2016 by the Content Marketing
Award judges for it's beautiful design, inspired
editorial and commitment to the Harley Owner's
Group community. Each issue includes member
stories, gear reviews, ideas for customizing bikes and
suggested road trips. The true beauty of the HOG
glossy, however, is how it all comes together with
arresting photography and design.

# 22

TIME
What is the nature of
time and how do we
make the best
of it?

MICRO

MACRO

META

With declining birthrates and high levels
of female education, Iran's leaders are
creating more incentives to have children

Sustained growth can only be
achieved by boosting productivity -
but it's a catch-22 situation

Astronaut Samantha Cristoforetti
has set new records after spending
199 days away from Earth

Project M by Allianz SE
(Agency/Publisher: C3 Creative Code & Content GmbH)
Allianz SE is a leading voice in the field of pensions, and its Project M
magazine shows off its subject-matter expertise in asset management and
life insurance. The publication uses journalists, academics and experts to
examine key issues in the industry, plus its rich and modern design puts it
on par with established media publications.

Walmart World by Walmart (Agency/Publisher: Pace)
Walmart World is an internal publication tasked with increasing employee
engagement, enhancing job success and satisfaction, and building stronger
connections among Walmart's 1.3 million associates. It's an ambitious
aim for any organization (let alone one with such a diverse and dispersed
audience base). The magazine meets the challenge deftly by empowering
employees to shape the magazine's content. A monthly outreach letter to
personnel managers solicits story ideas and submissions, while an associateexpert panel surfaces additional topics, and gathers quotes and feedback.
The result is stand-out content that 94 percent of the company's employees
say they trust, 66 percent read regularly, and 71 percent cite as a source of
pride in their company, according to a March 2015 research report.

20 | CONTENTMARKETINGINSTITUTE.COM | CHIEF CONTENT OFFICER
http://www.CONTENTMARKETINGINSTITUTE.COM
Table of Contents for the Digital Edition of CCO Replica Sample
