CCO Replica Sample - 21

INTELLIGENT CONTENT CONFERENCE

In three packed days of case studies, speakers and workshops, marketers explored the future of content.

We need to shift our mindset when it
comes to SEO. It's not about ranking, but
rather an opportunity to solve a problem
for a user.

WIL REYNOLDS, FOUNDER AND DIRECTOR
OF DIGITAL STRATEGY, SEER INTERACTIVE

CATHY MCKNIGHT, FOUNDING PARTNER
AND VP OF CONSULTING, DIGITAL CLARITY GROUP

Change is inherent in what we do
as content marketers. To succeed,
companies must organize and manage
in a way that is adaptive and iterative.

Technology is integral to marketers'
jobs, but implementation can be tough.
We walked through the questions to
ask to be successful before, during and
after implementation.

PEG MILLER, CO-FOUNDER, B2B MARKETING ACADEMY

WANT TO LEARN MORE ABOUT THE THEMES DISCUSSED AT ICC?
Artificial Intelligence
http://cmi.media/AI

Digital Governance
http://cmi.media/intel

Agile Marketing
http://cmi.media/agilemarketing

Video Series: Intelligent Guide to Content Terms
http://cmi.media/iccblog

Virtual Reality
http://cmi.media/VR

Want the latest articles in the future of content? Subscribe to our weekly newsletter.
http://cmi.media/signup

What's ICC about?

Outdated publishing models are one of the
biggest challenges yet to be overcome in
most organizations around the globe ... but
there are shining examples of companies
that are doing it right. Companies that, in
order to beat the competition, transformed
themselves into hyper-efficient and fluid
publishers. They publish content that is
both valuable and compelling. Plus their
content is engineered to attract, acquire
and engage a clearly defined target
audience. Effective content. Liquid content.
Intelligent content.

CHIEF CONTENT OFFICER | CONTENTMARKETINGINSTITUTE.COM | 21

http://www.cmi.media/intel http://www.cmi.media/AI http://www.cmi.media/iccblog http://www.cmi.media/agilemarketing http://www.cmi.media/VR http://www.cmi.media/signup http://www.CONTENTMARKETINGINSTITUTE.COM

Table of Contents for the Digital Edition of CCO Replica Sample