CCO Replica Sample - 23

COMPENSATION
FIGURES

CONTENT SKILLS IN
HIGHEST DEMAND?

Starting salaries for content jobs are on the rise.

Data analysis, and content writing and editing are the most
important skills companies are looking to hire in 2017.

CONTENT MARKETING JOBS WITH HIGHER THAN
AVERAGE INCREASES IN STARTING SALARIES IN 2017.

QUESTION: WHAT ARE THE MOST IMPORTANT SKILLS YOU ARE
LOOKING TO HIRE IN 2017? CHOOSE 4.

Position

Low

High

% Change
from 2016

Data analysis

Chief Marketing
Officer

$162,000

$255,000

+4.3%

Content editing and writing

Content Marketing
Manager

$70,000

$103,000

+6.5%

Program/project management

Content Strategist

$81,250

$115,250

+5.4%

Blogger

$47,750

$70,500

+5.4%

Digital Traffic
Manager

$63,000

$90,250

+6.2%

Coding/development

Digital Community
Manager

$65,250

$82,250

+5.9%

Video production and editing

Video Producer

$69,250

$102,250

+6.5%

Video Editor

$59,250

$90,750

+5.5%

Graphic design

Marketing automation/software expertise
Social media expertise

Source: The Creative Group 2017 Salary Guide

67%
59%
53%
50%
50%
47%
42%
18%

Source: 2016 Digital Content Survey, Altimeter, a Prophet company

UNICORNS WANTED

1 in 2 Content Jobs
Require SEO Skills

Roles in content marketing blend creative, technology
and analytics, so companies seek individuals with
more than one area of expertise.

46.7% of all content
marketing specialist,
content manager, content
director and marketing
manager positions require
SEO skills.

"Hybrid professionals are in demand. Creatives
with skills outside their specialty are highly
marketable. In addition, digital proficiency is
becoming a prerequisite for many traditional
roles. For example, graphic designers now need to
be familiar with web layouts or social media, and
copywriters must have knowledge of search engine
optimization. Expect this pattern to persist as crossdepartmental collaboration becomes the norm."

- The Creative Group 2017 Salary Guide

Source: Conductor's Inbound Marketing Jobs Salary Guide 2017.
Find more about SEO-specific hiring trends at http://cmi.media/salaries

CHIEF CONTENT OFFICER | CONTENTMARKETINGINSTITUTE.COM | 23

http://www.cmi.media/salaries http://www.CONTENTMARKETINGINSTITUTE.COM

Table of Contents for the Digital Edition of CCO Replica Sample