CCO Replica Sample - 24

RETAINING VALUABLE
EMPLOYEES

KEY CONTENT
TEAM ROLES

With content marketing talent in high demand, companies focus on
reducing turnover.

Employment agency, The Creative
Group, reports the following positions
are fast becoming crucial assets on
the marketing team.

52%

Advertising and marketing executives
who said they are concerned about
retaining their current creative staff in the
next 12 months

Source: The Creative Group survey of 400 U.S. advertising and marketing executives

Which of the following talent retention activities,
do you or your company engage in?

CONCEPT & IMPLEMENTATION
Creative technologist: Serves as a liaison
between design and development teams;
scopes digital projects.
Digital project manager: Oversees the
implementation of multimedia projects.
Digital strategist: Develops userexperience (UX) strategies, including
information design, online content strategy
and lead generation tactics for web, mobile,
email, social and digital advertising media.

(Multiple responses permitted. Top responses shown.)

CONTENT
Content strategist: Develops content
strategy based on company's business
objectives and end user's needs.

78%
Regularly evaluate performance and
discuss career development

71%
Regularly benchmark compensation and
benefits to ensure you stay competitive

74%
Regularly check in with employees to
ensure they are happy in their roles

51%
Have a formal retention strategy

Source: The Creative Group survey of 400 U.S. advertising and marketing executives

24 | CONTENTMARKETINGINSTITUTE.COM | CHIEF CONTENT OFFICER

Writer: Composes clear, concise and
grammatically correct content using
different writing styles that appeal to
various target audiences.
MARKETING
Digital/interactive marketing manager:
Oversees the daily operation of a company's
website and email marketing program, and
provides analytics review.
Email marketing specialist: Runs email
campaigns, including managing and
segmenting contact lists using marketing
automation software.
Social media manager: Implements an
organization's social media strategy-
developing brand awareness, generating
inbound traffic and encouraging product
adoption.
Research reprinted with permission of The
Creative Group, Conductor and Altimeter.
Want to learn more about these roles and others?
See The Creative Group's 2017 Salary Guide,
available here: creativegroup.com/salary-center.
http://www.creativegroup.com/salary-center http://www.CONTENTMARKETINGINSTITUTE.COM
Table of Contents for the Digital Edition of CCO Replica Sample
