CCO Replica Sample - 25

IDEA GARAGE
MARKETOONIST
WHAT'S ONLINE
VERTICAL VIEW

Social Influencers Share the Tools
That Help Them Keep Their Edge.

What is your favorite
personalization tool?

TECH TOOLS
TACTICIAN
VERTICAL VIEW
TECH TOOLS

To submit your
TECH TOOLS ideas,
contact techtools@
contentinstitute.com.

EVERGAGE
To reduce the cost of maintenance
and accelerate speed of implementation, we prefer to use the
cloud-based solutions such as Evergage for our clients. They
have built-in reporting modules that enable marketers to
manage the distribution of users that get served up specific
types of personalized content and look at statistical significance
of test results.
CYRIL LEMAIRE, TRAKTEKPARTNERS, @CYRILLEMAIRE

OPTIMIZELY
We use Optimizely for our
web personalization. It's easy
to use and doesn't require any developer support after the
initial installation. It has some great targeting options for
personalization even on the free plan. The A/B testing features
are a must-have for any company. 
SID BHARATH, THINKIFIC, @SIDDHARTH87

DEMANDBASE
As a B2B tech company, we target
a relatively narrow set of personas/companies.  Demandbase's
website personalization product recognizes which company
visitors are from and uses artificial-intelligence techniques to
suggest the most relevant content on our site.  This is a great
experience for visitors. It helps them navigate to the most useful
content more quickly.  For us, it improves conversions on our
site and gives us analytics to understand visitor behavior by
account-something we've never been able to do before.

MADISON LOGIC
We use Madison Logic ABM intent
and surge data to identify those clients
actively seeking a solution that fits our products. It offers these
clients our white papers and those who download it are sent to
us. We can add information about what they've been showing
interest in, what companies we've had the most activity from,
and what location seems most active. This helps us determine
which of the leads should be accelerated through our waterfall
process and contacted within 24 hours.
PEGGY GROPPO, STRATUS, @PGROPPO 

DEPARTMENT EDITOR
Ann Gynn trains others to create successful content
marketing or works to get the job done on behalf of
her clients. Follow her at @anngynn.

DAVID W. HSIEH, QUBOLE, @DWHSIEH

CHIEF CONTENT OFFICER | CONTENTMARKETINGINSTITUTE.COM | 25
http://www.CONTENTMARKETINGINSTITUTE.COM
Table of Contents for the Digital Edition of CCO Replica Sample
