CCO Replica Sample - 26

IDEA GARAGE
MARKETOONIST
WHAT'S ONLINE
TACTICIAN

EXPERT INSIGHT
UNSOLICITED ADVICE
VERTICAL VIEW
TECH TOOLS

Social Storm Chaser

Meteorologist Jennifer Watson describes what it's like to work in social media
at The Weather Channel and the tools they use to capture video in the field.  
Clare McDermott

J

ennifer Watson began her career as an on-camera
meteorologist in Mississippi and Alabama, where she
also helped manage both stations' social media channels and
weather blogs. Taking a job as a social media specialist with
Atlanta-based The Weather Channel was a natural transition
for her, given her work with local stations. "The Weather
Channel is a dream job for a weather nerd like me," says Watson.

Find out how to build a smart but simple social media plan:
http://cmi.media/smplan

26 | CONTENTMARKETINGINSTITUTE.COM | CHIEF CONTENT OFFICER

How do you manage the amount and variety of information
you curate every day?
At The Weather Channel, our main goal is to provide weather
information to help our fans plan their day and stay safe during
severe weather. One of the most critical responsibilities of my
job is during severe weather outbreaks; we use Twitter to break
down storm information to our followers, making sure people
have the information they need to keep themselves and their
families safe. We have meteorologists on the social media team
to ensure we're always posting accurate information.
In addition to breaking weather information, we also post
about a lot of other weather verticals, such as wildfires or
drought. Weather impacts every part of your life, whether
you realize it or not. It even affects the economy and what you
purchase. A lot of our meteorologists are big space geeks, so
we also post information about satellite launches, different
astronomical events, etc... We are excited and looking forward
to this year's total solar eclipse.
http://www.cmi.media/smplan http://www.CONTENTMARKETINGINSTITUTE.COM
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