CCO Replica Sample - 27


There must be risks related to
reporting breaking weather news via
social media.
We want to make sure people have a way
to get real-time information if they can't
see it on TV. Social media is a great vehicle
to disseminate this information but there
are definitely challenges. Facebook isn't
ideal for breaking information because
information is served up to users based on
habits and preferences. Twitter, however,
allows us to push out alerts as they are
issued and we are able to update forecasts
in real time. If we're following tornadoes
in Louisiana or Mississippi, for example,
we have automated location-based alerts
that go out. My role requires long hours
to be sure everything is quality checked
and to ensure we are getting people the
information they need to stay safe. With
weather reporting, social media coverage
is a 24/7 job; it never ends. I'm always
monitoring. I don't want to miss anything.
What about fast-moving systems in
which you're not sure of the accuracy of
the information you see online? What
type of guidelines do you follow to
ensure you're sharing good content?
It's important for all of us at The
Weather Channel to post the most
accurate information online and on
social channels. To ensure the correct
information is being posted, we have
guidelines in place and we always have
a meteorologist on duty to review posts
before they are published if needed.
We have a lot of checks and balances to
make sure everything we post is timely
and accurate. This is important during
and after severe weather outbreaks,
when people sometimes post old
images of catastrophic damage to get
attention. Same with snowfall totals.
You might see a picture on Twitter from
a snowstorm three years ago. Before we
republish anything, we check photos
through Google reverse image search

to make sure they haven't been seen
anywhere. We are not perfect. If we
retweet something that's inaccurate,
we will correct that immediately.
When reporting weather, we are always
balancing accuracy with speed-because
sometimes speed can be lifesaving.
What tools do you use to manage
all the content?
We use a combination of native and
marketing platforms for our social
publishing, analytics and reporting needs.
The combination of the two helps us
manage multiple people and projects,
especially the increased social volume
during live weather events, when conditions
and data are constantly changing.
Since last year we've had a big push
to use Facebook Live. One of the ways
we pull it off is by using a livestreaming
software called Wirecast, which lets us
combine live footage from the studio
as well as the field. We especially like to
use Facebook Live in the field, where
our on-camera meteorologists can give
an update on what the conditions are
like in a specific location during weather
events. When we are out in the field we
have a special rig setup for mobile phones,
which gives you a steadier exposure. We
also use a shotgun mic if needed, so if one
of our meteorologists is out a covering
a hurricane, we can focus on the sound
coming from them rather than the storm.
And lighting is critical-it can make a
huge difference in the quality of your
content and how many viewers you get.
All these tools help us share information
in a way people can understand,
especially when time is of the essence.

The Weather Channel uses Wirecast for
professional livestreaming on Facebook
Live. The live-streaming hardware lets them
capture video using multiple webcams,
graphics and more. It also offers better
options for screen transitions.
The team uses special mobile-phone rigs
to pump up the quality of videos outside
of the studio. Phone rigs such as the
Beastgrip Pro or Shoulderpod let you attach
a smartphone, lights and microphones in
one easy-to-grip package. Jennifer Watson
suggests the following tips for building an
audience and generating engagement using
Facebook Live.
Teaser posts: A great way to drive traction
to your Facebook Live streams is to publish
a teaser post to let your fans know that
you will be live streaming. You can also use
the pre-scheduling feature on Facebook,
which creates a teaser for you. Keep in
mind people tune in at different times,
so it's always good practice to do a reset
and welcome new viewers a couple times
during each Facebook Live.
Live notifications: During the live stream
and at the end, remind people they can
subscribe to receive notifications each time
your page is live, which helps build your
audience. Also, remember to alert your
fans that if they don't want to receive live
notifications, they can unsubscribe, which
prevents people from unfollowing your page.
Focus: We publish a variety of content
using Facebook Live, but what tends to
do best for our brand are livestreams and
reports from the field during big weather
events. We saw our best Facebook Live
performance to date during Hurricane
Hermine, which impacted Florida and parts
of the Southeast in September of 2016.
We had a livestream from Cedar Key, Fla.,
showing the high waves and water only
a few hours before landfall. It garnered
more than 3 million views, was shared
over 42,000 times and exceeded 23,000
comments. The best advice I can give to any
brand is to stay true to your brand values
and to keep in mind you may have to test
different content out first to determine what
works best.


Table of Contents for the Digital Edition of CCO Replica Sample

CCO Replica Sample - Cover1
CCO Replica Sample - Cover2
CCO Replica Sample - 3
CCO Replica Sample - 4
CCO Replica Sample - 5
CCO Replica Sample - 6
CCO Replica Sample - 7
CCO Replica Sample - 8
CCO Replica Sample - 9
CCO Replica Sample - 10
CCO Replica Sample - 11
CCO Replica Sample - 12
CCO Replica Sample - 13
CCO Replica Sample - 14
CCO Replica Sample - 15
CCO Replica Sample - 16
CCO Replica Sample - 17
CCO Replica Sample - 18
CCO Replica Sample - 19
CCO Replica Sample - 20
CCO Replica Sample - 21
CCO Replica Sample - 22
CCO Replica Sample - 23
CCO Replica Sample - 24
CCO Replica Sample - 25
CCO Replica Sample - 26
CCO Replica Sample - 27
CCO Replica Sample - 28
CCO Replica Sample - 29
CCO Replica Sample - 30
CCO Replica Sample - Cover3
CCO Replica Sample - Cover4
CCO Replica Sample - G1
CCO Replica Sample - G2
CCO Replica Sample - G3
CCO Replica Sample - G4
CCO Replica Sample - G5
CCO Replica Sample - G6
CCO Replica Sample - G7
CCO Replica Sample - G8
CCO Replica Sample - G9
CCO Replica Sample - G10
CCO Replica Sample - G11
CCO Replica Sample - G12
CCO Replica Sample - G13
CCO Replica Sample - G14
CCO Replica Sample - G15
CCO Replica Sample - G16
CCO Replica Sample - G17
CCO Replica Sample - G18
CCO Replica Sample - G19
CCO Replica Sample - G20
CCO Replica Sample - G21
CCO Replica Sample - G22
CCO Replica Sample - G23
CCO Replica Sample - G24