CCO Replica Sample - 28

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'Go Further' With Ford
W

ith the highest population density of any major U.S. city as well as a low share of car
ownership, New York City has become the newest proving ground for transportation
experiments. A recent study from MIT found the "pool" versions of ridesharing services like
Uber and Lyft could eliminate the need for 75 percent of all taxis-reducing pollution and
congestion. And car companies are looking to New York as a place to try novel car ownership,
leasing and sharing models. Cadillac, for example, recently launched a luxury subscription
service called Book by Cadillac, through which subscribers in New York City can order vehicles
much like they order a movie on Netflix.
In a bid to be part of the conversation, Ford has designed a new interactive space in downtown
Manhattan called FordHub. The space uses interactive screens and virtual reality to show how

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transportation innovation can reduce
traffic and pollution, shorten wait times
and reduce costs. It also showcases new
ideas from Ford, such as Ford Smart
Mobility (focused on autonomous
vehicles and analytics) and Chariot
(pool ridesharing). "Our first FordHub
is a place designed to spark questions
and curiosity," says Elena Ford, vice
president of global dealer and consumer
experience. "This isn't a store or a
dealer-it's a place for participation and
creatively. We want people to have fun
while engaging in conversation about the
future of transportation."

GIF provider Giphy recently launched
a channel containing more than 2,000
American Sign Language clips. (Think
of them as video flashcards.) The GIFs
come from an instructional series called
Sign With Robert. By collecting them on
a single channel and adding labels to
each looping video, Giphy hopes hearing
people can learn ASL more efficiently. "The
GIF format has the ability to loop infinitely,
so it's perfect for learning new signs," Hilari
Scarl, director and producer for Sign With
Robert said. "It doesn't require the back
and forth of hitting play, rewind or repeat."

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