CCO Replica Sample - 30

IDEA GARAGE
MARKETOONIST
WHAT'S ONLINE
EXPERT INSIGHT

UNSOLICITED
ADVICE
TACTICIAN

More unsolicited
advice from Andrew
Davis: http://cmi.
media/davis

You didn't ask for it, but we're
dishing it out anyway.

In his column, Andrew Davis dishes out content
marketing advice to unsuspecting targets. IIn this
issue, Davis serves up some unsolicited advice to
Kevin Langston, deputy commissioner at the Georgia
Department of Economic Development.
Mr. Kevin Langston
Deputy Commissioner
Georgia Department of Economic Development
Dear Mr. Langston,
I'm planning a trip to Macon, Georgia. As I browsed ExploreGeorgia.org
looking for travel ideas, I realized Georgia doesn't look all that
different from South Carolina, North Carolina, Virginia, Alabama,
Tennessee, Mississippi, Louisiana and a whole host of other places
I've visited.
But I've been to Georgia (more than once) and I love it. Georgia
IS different. It IS unique. It's just that the images you use and the
videos you share make Georgia look like thousands of other places I've
toured.
Stop telling me you're different. Start showing me.
Everyone has great sunsets and gorgeous hiking spots. Great
restaurants, wonderful waterfalls and beautiful beaches are
commodities. When I visit Georgia I want to experience the places and
people that I won't find anywhere else in the world. I want to share
the videos and pictures of places that are truly yours.
The fact is, when you market to everyone, you attract no one.
Why not highlight the attractions no one else in the world can
offer? Like the world's largest peanut in Ashburn, Georgia. How
about some action shots of the world's longest zip line? Or a video
highlighting the rare opportunity to cave fish in Catoosa County? (I'd
love to see what the Southern Cavefish looks like!) All of these things
are extremely unique.
Here's the good news: you're not the only state that does this. Every
office of travel and tourism markets the very same way. Georgia isn't a
commodity. It's a gem. Let's show the world.
Here's the deal, if you show me why Macon, Georgia, is different than
any other town in the world, I'll tell everyone.
What do you say? Do we have a deal?
Whether you wanted it or not,
Andrew Davis

DEPARTMENT COLUMNIST
Andrew Davis is the author of Brandscaping:
Unleashing the Power of Partnerships. Follow
him at @DrewDavisHere.

30 | CONTENTMARKETINGINSTITUTE.COM | CHIEF CONTENT OFFICER
http://cmi http://www.ExploreGeorgia.org http://www.CONTENTMARKETINGINSTITUTE.COM
Table of Contents for the Digital Edition of CCO Replica Sample
