CCO Replica Sample - G2

INTRODUCTION // WELCOME

MAKING DIGITAL CONTENT
MARKETING MAGIC
I was finishing up an
enjoyable dinner with
Joe Pulizzi in New York late
in 2015, and maybe it was
the mix of flowing cocktails
or maybe it was the banter
about big opportunities in
content marketing, but our
conversation led us to the same
moment of epiphany: there wasn't
a resource available that outlined the top
technology solution providers specifically
for content marketers!
So, the CMI team huddled (with the help
and support of the awesome folks at G2
Crowd*) and began its research with
an end-goal of identifying technology
solution providers whose platforms have
demonstrated true leadership and vision
in this ever-changing space known as
content marketing. This collective curation
of these diverse, multi-faceted technologies
is packaged in this 2nd Annual Content
Marketing Tech Leadership Guide.
The parameters for eligibility are as follows:
While there are vast number of
leaders among our agency, media and
blogger peers, this resource is specifically
for technology solution providers (but I
encourage you to review the April "Agency
Issue" of CCO magazine for more about
champions in that group).

1

2

All companies in this Leadership Guide
are resources for content marketers;
many other martech companies are

more relevant to other marketing
practitioners, but we wanted this to
be the go-to directory specifically
for content marketers.

3

The CMI team has firsthand knowledge of
these companies, via solution
demos, customer and influencer
testimonials, trade show conversions
and platform testing.
The online Leadership Guide directory
will provide another avenue to review and
update solutions, sift through technology
categories, and even vote for your favorites
(with winners announced at Content
Marketing World). Big congratulations are
in store for last year's winners: Brightcove
(overall Audience Choice winner), and
category winners DivvyHQ (Creation/
Workflow/Experience) and Content Science
(Analytics/Data/Optimization).
While you wrestle with your own content
marketing challenges and experiment with
integrating multiple components of the
marketing stack to help you do your jobs
better, I believe author Arthur C. Clarke
sums it up nicely: "Any sufficiently advanced
technology is indistinguishable from magic."
I hope you enjoy this resource while making
your own content magic.
Peter Loibl, Vice President and Publisher
Content Marketing Institute

MAKE YOUR
CHOICE NOW!
We need your votes to
award our annual "Audience
Choice" awards to the
participants of our 2017
Content Marketing Tech
Leadership Guide.
1 Read the guide!
2 Go to www.cmi.
media/GuideVote and
vote for your favorite
Content Marketing
technology company. You
can only vote one time so
make your vote count!
3 Watch for our November
issue of Chief Content Officer
where we will announce the
winners. Better yet, join us
at Content Marketing World
in September, where the
winners will be announced!
Vote now!
FIND THE 2017 TECHNOLOGY
LEADERS HERE:
TECHNOLOGY LEADERSHIP	
G4
PROFILES	
COMPREHENSIVE LISTING	 G20

ABOUT G2 CROWD*
G2 Crowd's mission is to provide the insights business professionals need to gain confidence in their buying decisions and become
more successful in their jobs. Until recently, selecting business solutions was hard, risky and inherently biased. G2 Crowd empowers
business buying decisions by highlighting the voice to the customer. Our review platform leverages more than 170,000 independent and
authenticated user reviews read by nearly 1 million buyers each month. Our model brings transparency to B2B buying-changing the
way decisions are made.
G2

CONTENTMARKETINGINSTITUTE.COM

TECHNOLOGY LEADERSHIP GUIDE
http://www.cmi.media/GuideVote http://www.cmi.media/GuideVote http://www.CONTENTMARKETINGINSTITUTE.COM
Table of Contents for the Digital Edition of CCO Replica Sample
