gearing up/ pre-launch
[ HouSe ad ]
Run a house ad promoting your digital edition in your print magazine (if you have a print component). Make sure you continue your house ad to help with marketing and promotion. Place the URL address to where your digital edition will be placed on your home page.
[ Your FirSt nxtbook ]
nxtbook provides customizations that truly allow you to make this your own…for free! • Customize the background color to suit your brand. • Send us your brand’s logo so we can include it as the loading image of your Nxtbook. • Include a letter from the editor to discuss the new platform and why you decided to offer it. • Include a cross promotion ad left of cover to create a synergy between your digital edition and web site. This ad can discuss online-only content such as videos, podcasts, blogs, etc.
[ newSletterS ]
Promote your digital edition in your newsletter and bullet point some key features your readers will want to know about.
Prior to the release of your first digital edition, we encourage you to promote your Nxtbook via your brand’s other platforms such as print, newsletter and web.
[ web ]
Alert your web visitors of the upcoming launch of your digital edition and that they’ll be able to find it on your site. You can even include a sign up form to begin compiling a list of readers who would prefer receiving the digital edition.
http://www.nxtbookmedia.com/products/digital-magazines/features-benefits.php
Table of Contents for the Digital Edition of Client Handbook