Digital Publishing
Cheat Sheet
Terms of the Business concluded:
Self Service Vendor – Companies which offer a technology platform in which publishers produce the digital editions themselves and navigate the waters of advertising, circulation, design and new technologies themselves. Full Service Vendor – Companies which handle digital edition conversions on behalf of the publisher, working with the publisher to add digital extras and new technologies, and often providing training in new services and strategies to ensure their success with the digital platform.
Digital Editions – Basic Functions
The most basic use of a digital edition is to convert a print PDF into digital format. Benefits to publishers include no need for redesign, ads can be sold into the print and digital edition as one value, and they still capitalize on engagement and circulation benefits inherent to digital editions. Readers get the same layout and design they’ve come to expect from your publication, but now they can benefit from immediate digital access from any location.
Digital Editions – Advanced Features
Publishers who are ready to take their content – and readers – to the next level often include digital extras, such as the following: • Quizzes • Videos • Pop-ups • Games 5 • Flash/HTML • Polls animations • Web Window • Slideshows
Top Metrics to Measure ROI With Digital Editions
• Pages viewed • Time spent per book • Shares • Referral Sites • Rich Media clicks/views • Subscriptions
http://www.nxtbookmedia.com
Digital Edition - Cheat Sheet
Table of Contents for the Digital Edition of Digital Edition - Cheat Sheet