Gilbane Research Report (excerpt) - Nxtbook - (Page 25)

Digital Magazine and Newspaper Editions: Best Practice Cases Marine Log Delivering Digital Editions to Victims of Hurricane Katrina MARINE LOG (www.marinelog.com) is America's most respected marine industry monthly. It is dedicated to providing marine industry professionals with the information they need to enable them to design, build, and operate vessels, rigs, and offshore structures, profitably, safely, legally, and in an environmentally responsible manner. Today, MARINE LOG's ability to deliver information has been enhanced by their Web site. Accessed from around the world, it makes frequently requested data available online and brings readers late-breaking news very rapidly. There are more than 30,000 qualified subscribers, and many more readers visit their Web site on a regular basis. John R. Snyder is the Editor and Publisher of Marine Log. Nxtbook Media, LLC (www.nxtbookmedia.com) transforms the way people read on the Internet. Working with magazine publishers, catalog publishers, and corporate marketers, they find ways to leverage traditional print content for optimized use online. The Nxtbook team provides publishers with a service that reduces their costs while simultaneously expanding the reach and effectiveness of their content. In doing so, the readers of digital editions enjoy a media-rich experience that causes them to return to participating publishers' digital editions and Web sites time and time again. The Challenge Shortly after Hurricane Katrina, John Snyder realized that his many readers on the Gulf Coast were unable to receive their traditional printed copy of the MARINE LOG by mail. He found that people were using the Internet to communicate during the crisis and decided to launch a digital replica edition to help reach those loyal readers who were so deeply affected by the storm. Meeting the Challenge John Snyder was introduced to Nxtbook’s technology platform by his parent company, Simmons-Boardman. He was impressed with the Nxtbook technology and user interface. The compression technology kept file sizes manageable for distribution. The rich media capability allows them to add audio and video to their articles and advertising. MARINE LOG also likes to bundle whitepapers and brochures with the digital edition and has had several sponsored issues. ©2008 Gilbane Group, Inc. 25 http://gilbane.com http://www.marinelog.com http://www.nxtbookmedia.com http://gilbane.com

Table of Contents for the Digital Edition of Gilbane Research Report (excerpt) - Nxtbook

Gilbane Research Report (excerpt) - Digital Magazine Editions
Table of Contents
Section One: The Data
Adoption Data
Section Two: Best Practice Case
Nxtbook
Bentley Systems
Graduate Prospects
Hearst
Information Today
Marine Log
Vendor Description
Section Three: Conclusions
Conclusions
The Authors
About the Gilbane Group, Inc.

Gilbane Research Report (excerpt) - Nxtbook

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