Gilbane Research Report (excerpt) - Nxtbook - (Page 27)

Digital Magazine and Newspaper Editions: Best Practice Cases Vendor Description Vendor Name Nxtbook Media History and Background NXTbook Media was founded by Spencer Ewald under the name SE Publishing in 2002. Spencer was joined by Michael Biggerstaff, Roxanne Edwards, and Jim Lewis in 2003. The company was renamed in NXTbook Media the same year, and the first NXTbook platform was launched in February 2003. Major features were added over the years, including Flash support, search engine indexing, email delivery, page-specific permalinks, sponsored RSS feeds, and others. During a rebranding in the fall of 2007, the company name made the small change to Nxtbook Media. Vendor Type Digital Edition Platform – hosted Philosophy Nxtbook Media is a solutions service provider. Rather than providing publishers with software, we create digital publications for them and provide guidance in the best practices to maximize circulation and revenue. We also believe that it is our responsibility to constantly evolve our product in accordance with new online reading trends. As these trends become part of our product feature set, those features are passed on to our customers at no additional cost. Features that enhance the reading experience are added to the product without an increase in price. Technology Description Nxtbook takes files from publishers and produces digital editions based on Hybrid Index Flash, a proprietary combination of Adobe Flash and XML that combines the interactivity of Flash with search engine friendliness of XML. Any web browsers that support Flash Player 7 or later can run Nxtbook digital editions. Features of Nxtbook digital editions include: Search within a publication. Archive search – search all editions of a publication with a single search command. Page navigation: first page, next page, previous page, last page, go to page number N. ©2008 Gilbane Group, Inc. 27 http://gilbane.com http://gilbane.com

Table of Contents for the Digital Edition of Gilbane Research Report (excerpt) - Nxtbook

Gilbane Research Report (excerpt) - Digital Magazine Editions
Table of Contents
Section One: The Data
Adoption Data
Section Two: Best Practice Case
Nxtbook
Bentley Systems
Graduate Prospects
Hearst
Information Today
Marine Log
Vendor Description
Section Three: Conclusions
Conclusions
The Authors
About the Gilbane Group, Inc.

Gilbane Research Report (excerpt) - Nxtbook

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