The Case for Advertising in Interactive Digital Magazines - (Page 21)

VIVmag Defining the Future of Magazine Publishing VIVmag is a first: it’s an exclusively digital, 100% interactive magazine that delivers reliable, accurate service journalism around the seven key pillars of a woman’s life — beauty, fitness, style, healthy eating, travel, wellness and awareness — in the most dynamic and engaging manner on the internet. Its audience of over 350,000 savvy women (ages 35+ with annual HHI of $150K+) genuinely is committed to leading healthy, balanced lives. Since 2006, VIVmag has defined and proven the revolutionary approach to interactive content, enabling all subsequent magazines to leverage its success in the “decade of digital devices.” VIVmag’s interactive content entertains and informs, helping readers achieve the confidence that comes from engaging life at a higher level. From interactive exercise demonstrations to point-and-click purchasing power right from its pages, VIVmag has generated a circulation of more than 350,000 influential readers committed to discovering and embracing the future of magazines. For years, global luxurymarket brands, such as Audemars Piguet and Claudia Ciuti, have embraced this engaging format for driving brand awareness by offering sophisticated alternatives to previously scoffed at onlineadvertising options. Attracting world-renowned celebrities for both its boundary-breaking cover models (Beverly Johnson), as well as its expert regular contributors (Colin Cowie), VIVmag has been featured on national television segments including “Extra” and “TODAY.” Last month, VIVmag won “Best Branded Digital Magazine” in the 2009 DPAC Awards, which celebrate overall excellence and breakthrough achievement in digital publishing and advertising. As the pioneer in dynamic design, worldwide industry leaders such as Time, Inc. (Time), Hearst (Esquire), National Geographic Society (National Geographic Magazine), ESPN: The Magazine, Hachette, Bonnier (The PopSci Genius Guide, The Green Home Guide, Popular Science’s Tech Buyer’s Guide) and Tennis all have identified and sought out VIVmag to help them create an optimized, rich-media, digital approach to the design and multi-platform display of their iconic titles. ¢ To learn more about VIVmag, please visit our media kit or contact: Jeanniey Mullen Global EVP and CMO Zinio and VIVmag (o) 646-216-2629 (m) 973-204-0023 (t) @empg

Table of Contents for the Digital Edition of The Case for Advertising in Interactive Digital Magazines

Advertising in Interactive Digital Magazines
Why This Study is Important Right Now
What is an Interactive Digital Magazine?
The Results
Part I
Part II
Part III
Part IV
Part V
Part VI
In Conclusion
Research Methodology
About Nxtbook Media
About VIVmag
About Smarter Media Sales

The Case for Advertising in Interactive Digital Magazines