The Case for Advertising in Interactive Digital Magazines - (Page 22)

Smarter Media Sales Josh Gordon is president of Smarter Media, a media consulting firm specializing in helping publishers maximize revenue in both online and print through market analysis, training and representation. Recent projects have included helping organizations capitalize on business opportunities in social media, strategy development for selling through the recession, launching new digital products, repositioning print products, and motivating sales teams. Gordon successfully sold media for 26 years, for a wide variety of publications. As one of the first print salespeople to aggressively sell online media, his territory with Broadcast Engineering magazine, currently published by Penton Media, Inc., accounted for over half of all online billing during the first four years of that publication’s online presence, with much of the revenue coming from projects he initiated. Gordon is known for his columns in Folio magazine and his popular “Ad Sales Blog” ( which offers ideas and strategies to help publishers improve business. Gordon is also the author of four books on selling and persuasion, and is an internationally recognized expert on the subject. He has been covered on CNN, CNBC, National Public Radio (on PRI’s “Marketplace”), The Fortune Business Report, Wall Street Journal TV, and WCBS Radio. His books have been translated for publication in Germany, China, Korea, and Taiwan. Lynn Roher Gordon is Content Director at Smarter Media Sales, overseeing all project development. She is also the former Editor-in-Chief of Marketing Communications, Biomedical Communications, and Industrial Photography magazines, and has over 25 years’ experience supervising content development for online projects, research studies, and books. ¢

Table of Contents for the Digital Edition of The Case for Advertising in Interactive Digital Magazines

Advertising in Interactive Digital Magazines
Why This Study is Important Right Now
What is an Interactive Digital Magazine?
The Results
Part I
Part II
Part III
Part IV
Part V
Part VI
In Conclusion
Research Methodology
About Nxtbook Media
About VIVmag
About Smarter Media Sales

The Case for Advertising in Interactive Digital Magazines