What is Social Media? - (Page 20)
How podcasts work... Podcasts are audio or video files that are published
on the internet and can be subscribed to. Increasingly the word `podcast'
is being applied to any piece of audio or video that can be downloaded,
although purists will debate the point. And it is the subscription feature
that makes a podcast so powerful as a form of social media. People have
been able to upload audio content to the web for a long time, but the
subscription feature means that people can build audiences, communities
around their shows. It also effectively puts private individuals or brands
on a level playing field with traditional media organisations when it comes
to competing for people's attention with AV content. Podcasts, like
personal video recorders PVRs , are part of a shift in media consumption
patterns where people are increasingly watching or listening to content
when and where it suits them. This is sometimes known as time-shifting.
When a new podcast is posted to the web, all subscribers' podcast services
like iTunes are automatically notified and download the programme to their
computer's hard drive. The podcast can then either be listened to on the
computer or be downloaded onto an MP3 player, such as an iPod. Naturally
it's also meant that media brands have been able to invade one another's
traditional territory. Many national newspapers in the UK have started
effectively producing their own radio-style programmes and distributing
them via their previously text-and-picture based websites. Channel 4 has
also launched its own audio / podcasting brand, 4Radio. What is Social
Media? An e-book from Spannerworks 20 www.spannerworks.com/ebooks
Table of Contents for the Digital Edition of What is Social Media?
What is social media?
The new means of production and distribution
How social media works
How blogs work
How podcasts work
How social networks work
How content communities work
How Second Life works
What is Social Media?