What is Social Media? - (Page 20)

How podcasts work... Podcasts are audio or video files that are published on the internet and can be subscribed to. Increasingly the word `podcast' is being applied to any piece of audio or video that can be downloaded, although purists will debate the point. And it is the subscription feature that makes a podcast so powerful as a form of social media. People have been able to upload audio content to the web for a long time, but the subscription feature means that people can build audiences, communities around their shows. It also effectively puts private individuals or brands on a level playing field with traditional media organisations when it comes to competing for people's attention with AV content. Podcasts, like personal video recorders PVRs , are part of a shift in media consumption patterns where people are increasingly watching or listening to content when and where it suits them. This is sometimes known as time-shifting. When a new podcast is posted to the web, all subscribers' podcast services like iTunes are automatically notified and download the programme to their computer's hard drive. The podcast can then either be listened to on the computer or be downloaded onto an MP3 player, such as an iPod. Naturally it's also meant that media brands have been able to invade one another's traditional territory. Many national newspapers in the UK have started effectively producing their own radio-style programmes and distributing them via their previously text-and-picture based websites. Channel 4 has also launched its own audio / podcasting brand, 4Radio. What is Social Media? An e-book from Spannerworks 20 www.spannerworks.com/ebooks  http://www.spannerworks.com/ebooks https://www.channel4radio.com/ http://www.spannerworks.com/ebooks

Table of Contents for the Digital Edition of What is Social Media?

Contents
Introduction
What is social media?
The new means of production and distribution
How social media works
How blogs work
How podcasts work
How social networks work
How content communities work
How Second Life works
About Spannerworks

What is Social Media?

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