The Big Picture - May 2012 - (Page 18)

By Mike Antoniak Are you looking for new ways to profit from your wide-format digital print capabilities? Some opportunities can be so obvious, they’re easily overlooked. Such is the case with digitally produced wallcoverings, a category only now fully coming into its own as digital print technologies have made short runs more economically feasible. Just how much “buzz” are wallcoverings receiving right now? On the commercial and institutional side of the wallcoverings market, hotels are just one example. “We’re seeing boutique hotels ‘up the ante’ when it comes to using eye-catching wallcoverings both in public areas – lobbies, etc. – and guest rooms to help create a unique guest experience,” says Matthew Hall, editor of Boutique Design magazine, which covers trends in hospitality interiors. The residential side of the market also has experienced a marked upswing. Producers of residential wallcoverings have seen global sales increase an average of approximately 30 percent in the last five to seven years, reports the Wallcoverings Association (WA, wallcoverings. org; see p. 30). “Our members are seeing significant increases in sales. Factors that may be contributing to this increase in popularity, sales, and consumer appeal include the tremendous innovation in manufacturing and machinery, making wallcovering far more cost effective than ever,” the association reports. To get the media producers’ point of view on the surging wallcoverings york Wallcoverings (yorkwall. com) in york, Pennsylvania, offers more than 15,000 wallpapers for residential and commercial markets, and is known for incorporating specialty materials and effects into its designs. at left: The Bloom pattern from york’s Candice Olson Shimmering Details collection is a digitally produced, eco-friendly product. Wall-to-Wall Digitally produced wallcoverings are transforming empty spaces into a venue for marketing, rebranding, and self-expression. 18 THE BIG PICTURE may 2012

Table of Contents for the Digital Edition of The Big Picture - May 2012

The Big Picture - May 2012
Wide Angle
Up Front
Inside Output
Vehicle Wraps: Chasing Traffic
Putting the ‘Specialty’ in Finishing Tools
Job Log

The Big Picture - May 2012