The Big Picture - May 2012 - (Page 2)

in this issue 4 may 2012 Volume 17 Number 5 COLUMNS InSight Flotsam and jetsam. 11 Inside Output Making critical prepress upgrades. DEPARTMENTS 6 Wide Angle An Olympian effort. 8 Up Front News and noteworthy. FEATURES 12 Vehicle Wraps: Chasing Traffic Unlike most out-of-home advertising strategies, wrapping a car, truck, bus, boat, or any mobile ad “canvas” provides your clients the unique capability to go where the audience is – adjusting the “where” as needed – to ensure their message is seen. We present eight vehicle wraps and graphics jobs sure to bump you out of the slow lane and provide you with some attention-grabbing mobile ideas. 26 R+D The latest tech, products, and supplies. 36 Job Log Cougar town. 18 Wall-to-Wall By mike antoniak Looking for new ways to profit from your wide-format digital print capabilities? Wallcoverings – now fully coming into their own as digital print technologies have made short runs more economically feasible – may be just the ticket. We talk to several manufacturers and suppliers of media for wallcoverings to get their point of view on the surging wall-media market. 22 Putting the ‘Specialty’ in Finishing Tools While it’s easy to continue to utilize the same sewing machine or welder that’s been the shop’s mainstay for two decades, it just might be time to begin looking around for that particular tool’s replacement. Here are 18 specialty finishing tools that caught our editorial eye. ON THE COVER: Canawrap ( “chromes-out” a Lamborghini Gallardo Spyder for the 2012 Vancouver International auto Show. Cover design by Laura mohr. 2 THE BIG PICTURE may 2012

Table of Contents for the Digital Edition of The Big Picture - May 2012

The Big Picture - May 2012
Wide Angle
Up Front
Inside Output
Vehicle Wraps: Chasing Traffic
Putting the ‘Specialty’ in Finishing Tools
Job Log

The Big Picture - May 2012