The Big Picture - June 2012 - (Page 4)
by Gregory Sharpless
www.bigpicture.net Gregory Sharpless Editor/Associate Publisher firstname.lastname@example.org Britney Grimmelsman Associate Editor email@example.com
Walking the Plank
I have just become aware that I’m terribly behind on my fads. Speciﬁcally, I’m told, I’ve been completely oblivious to one craze that has apparently been sweeping our country and the world for a while now: planking. As I understand it, planking consists of lying face down in an unusual location. Your hands must touch the side of your body and you have to stay rigid – mimicking a wooden plank, I guess – and someone then takes a photograph of you, followed by posting the photo to the social-media site of choice. Laughter then ensues. I have to admit that I just don’t get it. But now I know precisely why my parents were dumbstruck many moons ago when I told them how my friends and I had managed to cram a dozen of us into our ‘67 VW Bug. “What’s the point?” was, more or less, the response. And I really had no answer for them, but I felt that they were terribly “not with it,” and “just square.” While you can argue that it’s okay for you to be personally behind on popular fads like this, you don’t want your company to be similarly behind when it comes to trends that can a ect your business. Just a few for-instances: • Utilizing social media has certainly moved beyond fad to trend. If you’re not utilizing major tools such as Facebook, LinkedIn, Pinterest, and Twitter to reach out to clients and prospects, you are missing the boat (and it’s a mighty big boat). • Considering and implementing sustainable practices and technologies. Yes, many clients will ﬁrst look at quality, turnaround time, and price (and not necessarily in that order), but if you can show them sustainable options, you might be surprised at how many will jump at the chance. • Evaluating and updating your output technologies and options. UV, it’s safe to say, is not a fad. Latex is not a fad. Eco- and/or light solvents are not fads. If you have yet to implement at least one of these technologies into your operation, it’s past time to implement a research-and-buy strategy to do so. Our associate editor, Britney, just forwarded me a photo of someone planking alongside a jet engine, which I hope is not a “before” shot when the engine was then turned on. Thinking about giving planking a try in your shop? Make sure to forward the photo to her: firstname.lastname@example.org.
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THE BIG PICTURE JUNE 2012
Table of Contents for the Digital Edition of The Big Picture - June 2012
The Big Picture - June 2012
Business + Management
Floor Your Clients
Back to Work: ISA Sign Expo
The Big Picture - June 2012