The Big Picture - June 2012 - (Page 4)

insight by Gregory Sharpless www.bigpicture.net Gregory Sharpless Editor/Associate Publisher gregory.sharpless@stmediagroup.com Britney Grimmelsman Associate Editor britney.grimmelsman@stmediagroup.com Walking the Plank I have just become aware that I’m terribly behind on my fads. Specifically, I’m told, I’ve been completely oblivious to one craze that has apparently been sweeping our country and the world for a while now: planking. As I understand it, planking consists of lying face down in an unusual location. Your hands must touch the side of your body and you have to stay rigid – mimicking a wooden plank, I guess – and someone then takes a photograph of you, followed by posting the photo to the social-media site of choice. Laughter then ensues. I have to admit that I just don’t get it. But now I know precisely why my parents were dumbstruck many moons ago when I told them how my friends and I had managed to cram a dozen of us into our ‘67 VW Bug. “What’s the point?” was, more or less, the response. And I really had no answer for them, but I felt that they were terribly “not with it,” and “just square.” While you can argue that it’s okay for you to be personally behind on popular fads like this, you don’t want your company to be similarly behind when it comes to trends that can a ect your business. Just a few for-instances: • Utilizing social media has certainly moved beyond fad to trend. If you’re not utilizing major tools such as Facebook, LinkedIn, Pinterest, and Twitter to reach out to clients and prospects, you are missing the boat (and it’s a mighty big boat). • Considering and implementing sustainable practices and technologies. Yes, many clients will first look at quality, turnaround time, and price (and not necessarily in that order), but if you can show them sustainable options, you might be surprised at how many will jump at the chance. • Evaluating and updating your output technologies and options. UV, it’s safe to say, is not a fad. Latex is not a fad. Eco- and/or light solvents are not fads. If you have yet to implement at least one of these technologies into your operation, it’s past time to implement a research-and-buy strategy to do so. Our associate editor, Britney, just forwarded me a photo of someone planking alongside a jet engine, which I hope is not a “before” shot when the engine was then turned on. Thinking about giving planking a try in your shop? Make sure to forward the photo to her: britney.grimmelsman@stmediagroup.com. Laura Mohr Art Director laura.mohr@stmediagroup.com Bill Parsons Art Director Marty McGhie, Craig Miller, Jared Smith Columnists Linda Volz Production Supervisor linda.volz@stmediagroup.com Lou Arneberg - East and Midwest US, Eastern Canada Ben Stauss - West and South US, Western Canada, Europe, Asia Business Development Managers Rick Bachelder, Kathy Boydstun, Terry Corman, Scott Crosby, Brandon Gabriel, Michael Garcia, Kirk Green, Robert Kissel, Tina McLaughlin, Craig Miller, Carmen Rad, Greg Root, Jared Smith, Mark Taylor Editorial Advisory Board Tedd Swormstedt President Steve Duccilli Group Publisher Christine Baloga Audience Development Director Kari Freudenberger Director, Online Media Subscription Services (847) 763-4938 tbp@halldata.com bigpicture.net/subscribe bigpicture.net/renew Single Copies/Back Issues Debbie Reed debbie.reed@stmediagroup.com THE BIG PICTURE (ISSN 1082-9660) is published 12 times annually by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to non-qualified individuals in the U.S.A.: $42 USD. Annual rate for subscriptions in Canada: $70 USD (includes GST & postage); all other countries: $92 (Int’l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2012, by ST Media Group International Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Cincinnati, OH and at additional mailing o ces. POSTMASTER: Send address changes to: The Big Picture, P.O. Box 1060, Skokie, IL 60076. Change of address: Send old address label along with new address to The Big Picture, P.O. Box 1060, Skokie, IL 60076. 11262 Cornell Park Drive Cincinnati, OH 45242 tel (513) 421-2050 fax (513) 421-5144 4 THE BIG PICTURE JUNE 2012 http://www.bigpicture.net http://www.bigpicture.net/subscribe http://www.bigpicture.net/renew

Table of Contents for the Digital Edition of The Big Picture - June 2012

The Big Picture - June 2012
Contents
InSight
Wide Angle
Up Front
Business + Management
Floor Your Clients
Destination RIPs
Back to Work: ISA Sign Expo
Job Log

The Big Picture - June 2012

http://www.nxtbook.com/nxtbooks/STMG/bp_202003
http://www.nxtbook.com/nxtbooks/STMG/bp_20200102
http://www.nxtbook.com/nxtbooks/STMG/bp_20191112
http://www.nxtbook.com/nxtbooks/STMG/bp_201910
http://www.nxtbook.com/nxtbooks/STMG/bp_201909
http://www.nxtbook.com/nxtbooks/STMG/bp_201908
http://www.nxtbook.com/nxtbooks/STMG/bp_20190607
http://www.nxtbook.com/nxtbooks/STMG/bp_201905
http://www.nxtbook.com/nxtbooks/STMG/bp_201904
http://www.nxtbook.com/nxtbooks/STMG/bp_201903
http://www.nxtbook.com/nxtbooks/STMG/bp_20190102
http://www.nxtbook.com/nxtbooks/STMG/bp_20181112
http://www.nxtbook.com/nxtbooks/STMG/bp_201810
http://www.nxtbook.com/nxtbooks/STMG/bp_201809
http://www.nxtbook.com/nxtbooks/STMG/bp_201808
http://www.nxtbook.com/nxtbooks/STMG/bp_20180607
http://www.nxtbook.com/nxtbooks/STMG/bp_201805
http://www.nxtbook.com/nxtbooks/STMG/bp_201804
http://www.nxtbook.com/nxtbooks/STMG/bp_201803
http://www.nxtbook.com/nxtbooks/STMG/bp_20180102
http://www.nxtbook.com/nxtbooks/STMG/bp_20171112
http://www.nxtbook.com/nxtbooks/STMG/bp_201710
http://www.nxtbook.com/nxtbooks/STMG/bp_201709
http://www.nxtbook.com/nxtbooks/STMG/bp_201708
http://www.nxtbook.com/nxtbooks/STMG/bp_20170607
http://www.nxtbook.com/nxtbooks/STMG/bp_201705
http://www.nxtbook.com/nxtbooks/STMG/bp_201704
http://www.nxtbook.com/nxtbooks/STMG/bp_201703
http://www.nxtbook.com/nxtbooks/STMG/bp_20170102
http://www.nxtbook.com/nxtbooks/STMG/bp_20161112
http://www.nxtbook.com/nxtbooks/STMG/bp_201610
http://www.nxtbook.com/nxtbooks/STMG/bp_201609
http://www.nxtbook.com/nxtbooks/STMG/bp_201608
http://www.nxtbook.com/nxtbooks/STMG/bp_20160607
http://www.nxtbook.com/nxtbooks/STMG/bp_201605
http://www.nxtbook.com/nxtbooks/STMG/bp_201604
http://www.nxtbook.com/nxtbooks/STMG/bp_201603
http://www.nxtbook.com/nxtbooks/STMG/bp_20160102
http://www.nxtbook.com/nxtbooks/STMG/bp_20151112
http://www.nxtbook.com/nxtbooks/STMG/bp_201510
http://www.nxtbook.com/nxtbooks/STMG/bp_201509
http://www.nxtbook.com/nxtbooks/STMG/bp_201508
http://www.nxtbook.com/nxtbooks/STMG/bp_20150607
http://www.nxtbook.com/nxtbooks/STMG/bp_201505
http://www.nxtbook.com/nxtbooks/STMG/bp_201504
http://www.nxtbook.com/nxtbooks/STMG/bp_201503
http://www.nxtbook.com/nxtbooks/STMG/bp_20150102
http://www.nxtbook.com/nxtbooks/STMG/bp_201411
http://www.nxtbook.com/nxtbooks/STMG/bp_201410
http://www.nxtbook.com/nxtbooks/STMG/bp_201409
http://www.nxtbook.com/nxtbooks/STMG/bp_201408
http://www.nxtbook.com/nxtbooks/STMG/bp_20140607
http://www.nxtbook.com/nxtbooks/STMG/bp_201405
http://www.nxtbook.com/nxtbooks/STMG/bp_201404
http://www.nxtbook.com/nxtbooks/STMG/bp_201403
http://www.nxtbook.com/nxtbooks/STMG/bp_20140102
http://www.nxtbook.com/nxtbooks/STMG/bp_mediainksourcebook1314
http://www.nxtbook.com/nxtbooks/STMG/bp_sourcebook1314
http://www.nxtbook.com/nxtbooks/STMG/bp_201311
http://www.nxtbook.com/nxtbooks/STMG/bp_201310
http://www.nxtbook.com/nxtbooks/STMG/bp_201309
http://www.nxtbook.com/nxtbooks/STMG/bp_201308
http://www.nxtbook.com/nxtbooks/STMG/bp_201306
http://www.nxtbook.com/nxtbooks/STMG/bp_201305
http://www.nxtbook.com/nxtbooks/STMG/bp_201304
http://www.nxtbook.com/nxtbooks/STMG/bp_201303
http://www.nxtbook.com/nxtbooks/STMG/bp_20130102
http://www.nxtbook.com/nxtbooks/STMG/bp_20121112
http://www.nxtbook.com/nxtbooks/STMG/bp_201210
http://www.nxtbook.com/nxtbooks/STMG/bp_201209
http://www.nxtbook.com/nxtbooks/STMG/bp_201208
http://www.nxtbook.com/nxtbooks/STMG/bp_201207
http://www.nxtbook.com/nxtbooks/STMG/bp_201206
http://www.nxtbook.com/nxtbooks/STMG/bp_201205
http://www.nxtbook.com/nxtbooks/STMG/bp_201204
http://www.nxtbook.com/nxtbooks/STMG/bp_201203
http://www.nxtbookMEDIA.com