The Big Picture - August 2012 - (Page 44)

job log Supersizing Old Glory “The short timeline parameter was our biggest challenge. All aspects of the well-executed plan had to fall into place in order to meet the production, shipping, and installation deadline.” The Client Charlotte Motor Speedway The Player Britten Inc. ( Tools & Supplies HP Scitex XL1500 5Ms, Britten Inc. AdMesh Vinyl Coated Scrim, Dürkopp Adler sewing machine The Job To stock-car fans, nothing says America quite like a NASCAR race on Memorial Day weekend – well except for maybe an American flag rivaling the size of a football field. To o er a thanks to war veterans while sprucing up its venue’s aesthetic, the Charlotte Motor Speedway set out to adorn its 1.5-mile track with one of the largest American flags in the world. The Speedway didn’t have to look far for a print provider to take on the massive undertaking: Michigan’s Britten Inc. was already onsite installing six 40 x 60-inch military banners. “Track personnel asked our installation-crew chief if Britten could output the flag in 24 hours and have it installed in 48 hours,” says Kaitlyn Burns, Britten’s marketing coordinator. Production Britten’s art department created the graphic in Adobe Illustrator and its digital department executed the final tweaks using Illustrator and Onyx PosterShop. Deadline constraints only allowed for the client to soft proof the graphic. Utilizing its HP Scitex XL1500 5Ms printer, Britten output the flag onto five sections of its own AdMesh Vinyl Coated Scrim with 25-percent blow-through. Then, the individual printed panels of material were hemmed using a Dürkopp Adler industrial sewing machine, creating five separate flag sections to be assembled onsite. Once it had finished, Britten rented a truck and delivered the flag overnight. “The sheer size of the banner – and most importantly the weight of it – was a major concern in handling this large piece of signage,” says Burns. The final construction of the star spangled banner weighed more than two tons and measured 120 x 280 feet. The four Britten installers and 15 outside labors already onsite installed the flag in eight hours. “We brought in temporary crew to assist during installation. It had to be carried physically to its location; mechanical means to place the flag were not available,” says Britten’s Tori Esch. The five flag sections were joined together using heavy-duty Velcro. 44 THE BIG PICTURE AUGUST 2012

Table of Contents for the Digital Edition of The Big Picture - August 2012

The Big Picture - August 2012
Graphics on the Go
Flatbeds Forever
Color Jammed
The Hard Stuff: Rigid Media
Job Log

The Big Picture - August 2012