The Big Picture - September 2012 - (Page 48)

job log That’s a Lot of Love The Client CaringBridge The Players Big Ink (inkbig.com) Tools & Supplies EFI Vutek 3360, Nazdar SourceOne ImageStar blockout smooth vinyl banner, Sinclair Triad Wedge welder The Job As a 24/7 “caring” social network, CaringBridge serves as an online community that allows people to stay connected during illness or traumatic life circumstances. With more than 323,000 personal sites created on CaringBridge, it has helped 43 million visitors share and receive support. To honor its 15th anniversary, CaringBridge wanted to celebrate in a big way while doing what it does best – spreading the love. The idea: create the world’s largest greeting card while also setting the record for the most signatures on a card. For output and logistics, CaringBridge chose Big Ink in Eagan, Minnesota. With the project idea in hand, the “That’s a Lot of Love” project was born. Production The graphics were designed by CaringBridge using InDesign and assets created by the agency, Ideas That Kick, then approved via a soft proof. “We received the fi nal art only two days before the project was due,” explains Trutna. Using its EFI Vutek 3360 printer, Big Ink output the graphic onto Nazdar SourceOne ImageStar 13-ounce blockout smooth vinyl banner. “We spent a fair amount of time talking about the substrate,” says Trutna. “We knew the signatures would be done with Sharpies, so we eliminated fabric because it was too stretchy and expensive, and mesh because it was too transparent. We ended up with banner material because it was smooth, opaque, and worked with the budget.” The banner panels were then seamed with a Sinclair Triad Wedge welder. At Minnesota’s Mall of America, the celebratory location, a team of installers hired by CaringBridge constructed a commercial steel truss frame with the help of mechanical lifts to support the 30 x 40-foot graphic. The frame was anchored by a cable that came o of the balcony of the atrium floor. Then, the graphic was stretched across the frame and held in place with clamps. The massive greeting card met both of its goals during its one-day installation: breaking the record for the largest greeting card, and setting the record for the card with the most signatures – 2200 in all. “The biggest challenge was finding a feasible way to make the project happen while also making an impact on the event. The client had a tight budget, so we had to work to find a substrate and structure to come in on budget.” 48 THE BIG PICTURE SEPTEMBER 2012 http://www.inkbig.com

Table of Contents for the Digital Edition of The Big Picture - September 2012

The Big Picture - September 2012
Contents
InSight
Wide Angle
UpFront
Business + Management
The Training Track
Dye Into Print: Focused on Fabrics
Imaging Indulgence: SGIA Expo 2012
The Cure for Media Madness
R+D
Job Log

The Big Picture - September 2012

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