The Big Picture - October 2012 - (Page 4)

insight by Gregory Sharpless www.bigpicture.net Gregory Sharpless Editor/Associate Publisher gregory.sharpless@stmediagroup.com Britney Grimmelsman Associate Editor britney.grimmelsman@stmediagroup.com Roundtable Redux Our Industry Roundtable special report begins on page 20 of this issue. This annual discussion with the industry’s primary consultants continues to be one of our mostanticipated feature articles, and we’re happy to again provide you with their words of wisdom. As many of you know, however, we can’t always ﬁt every one of those nuggets of information into our pages – alas, some things just don’t make the cut. Fortunately, though, I happen to “own” this space in each issue, and can share with you some of the words from the cutting-room ﬂoor: • Tim Greene, InfoTrends, on commercial printers looking at adding wide-format to their product mix: “They’re looking at markets that are adjacent and they think, ‘We do print work for many companies that also buy wide format – why don’t we o er that?’ So, to gain a greater share of their customers’ print spend, they enter wide format, either by acquiring a company that does it or by investing in the equipment themselves.” • Dan Marx, SGIA, on Toshiba’s aborted National No-Print Day earlier this year: “I think the biggest question for “print” – and in this case I mean the commercial printers of the world – is, what is their plan? What will they become as the Internet and social-media market explode? How do they stay relevant? One fascinating ﬁgure that came out of a recent SGIA survey was that zero percent of our respondents now use direct mail to attract new customers. This is a true paradigm shift in the industry.” • Marco Boer, I.T. Strategies, on the print industry’s use of tablets: “Tablets, no doubt, will come to pervade businesses as businesses also become nomadic consumers of electronic information. We’ll never be untethered. I think the trend to watch is not the tablet hardware, but rather the control of the operating systems of the tablets in business applications – it may well not be Apple or Microsoft.” • Peter Mayhew, LightWords Ltd., also on Toshiba’s idea for a National No-Print Day: “To quote the well-known ﬁctional character Homer Simpson, “D’oh!” • Tim Greene, again, this time on Drupa: “Of course, many companies wait for Drupa to launch their most important products and some of these were launched at Drupa in the wide-format sector. The vibe at events like Drupa seems to always inject some positivity into the market as new products and technologies are introduced.” • And, ﬁnally, Marco Boer, again, on shops’ critical issues in 2012: “The companies that succeed are typically the shops with more passion and drive than strategic thought.” Laura Mohr Art Director laura.mohr@stmediagroup.com Marty McGhie, Craig Miller, Jared Smith Columnists Linda Volz Production Supervisor linda.volz@stmediagroup.com Lou Arneberg - East and Midwest US, Eastern Canada Ben Stauss - West and South US, Western Canada, Europe, Asia Business Development Managers Rick Bachelder, Kathy Boydstun, Terry Corman, Scott Crosby, Brandon Gabriel, Michael Garcia, Kirk Green, Robert Kissel, Tina McLaughlin, Craig Miller, Carmen Rad, Greg Root, Jared Smith, Mark Taylor Editorial Advisory Board Tedd Swormstedt President Steve Duccilli Group Publisher Christine Baloga Audience Development Director Kari Freudenberger Director, Online Media Subscription Services (847) 763-4938 tbp@halldata.com bigpicture.net/subscribe bigpicture.net/renew Single Copies/Back Issues Debbie Reed debbie.reed@stmediagroup.com 11262 Cornell Park Drive Cincinnati, OH 45242 tel (513) 421-2050 fax (513) 421-5144 THE BIG PICTURE (ISSN 1082-9660) is published 12 times annually by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317. No charge for subscriptions to qualiﬁed individuals. Annual rate for subscriptions to non-qualiﬁed individuals in the U.S.A.: $42 USD. Annual rate for subscriptions in Canada: $70 USD (includes GST & postage); all other countries: $92 (Int’l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2012, by ST Media Group International Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Cincinnati, OH and at additional mailing o ces. POSTMASTER: Send address changes to: The Big Picture, P.O. Box 1060, Skokie, IL 60076. Change of address: Send old address label along with new address to The Big Picture, P.O. Box 1060, Skokie, IL 60076. 4 THE BIG PICTURE OCTOBER 2012 http://www.bigpicture.net http://www.bigpicture.net/subscribe http://www.bigpicture.net/renew http://www.stmediagroup.com/marketing/images/BigPictureStatement1211.pdf

Table of Contents for the Digital Edition of The Big Picture - October 2012

The Big Picture - October 2012
Contents
InSight
Wide Angle
UpFront
Inside Output
Business + Management
Industry Roundtable: Foreseeing a Road to Success
Remote Output
Outdoor Evolution
A Specialty Media Solution
R+D
Job Log

The Big Picture - October 2012