Big Picture - November/December 2012 - (Page 6)

wide angle People-Powered Marketing London Rickshaws ( provides high-profile, people-powered pedicabs for events, advertising, and tours – a fleet of 40 modern rickshaws in all that can serve as a mobile and eco-friendly canvas for marketing messages for companies such as Nokia, Pizza Hut, Oxfam, Air Asia, and others. The company outsources the printing to Azo Print (, also in London, but executes all the install work itself (approximately 1.5 hours per rickshaw). The Nokia project comprised a citywide PR campaign, five pedicabs, and its London Rickshaw riders all decked out in Nokia-labeled clothing. 6 THE BIG PICTURE NOVEMBER/DECEMBER 2012

Table of Contents for the Digital Edition of Big Picture - November/December 2012

Big Picture - November/December 2012
Wide Angle
Business & Management
Ink Report: 2012
Maxing Out Visibility
Dare to Digitize
Job Log

Big Picture - November/December 2012