The Big Picture - April 2013 - (Page 20)

BECOMING A PACE SETTER Panther Graphics has used its racing connection to find wrap success. By Mike Antoniak Many digital print service providers enter vehicle wraps as an opportunity to tap a new market for their largeformat print capabilities. For the team at Panther Graphics (panthergraphics. com) in Indianapolis, however, it was necessity that sparked an entire venture into digital print services. And that has given this relatively new player in the digital graphics market the kind of cachet that translates into credibility as a premiere specialist in high-performance wraps. Officially launched last year as a sister company to Panther Racing – a leading contender on the IndyCar racing circuit – the graphics division began with a straightforward, but challenging, request. In 2009, the National Guard, in its second year as team sponsors, requested that its IndyCar racer No. 4 be adorned with the same Army Combat Uniform camouflage worn by the guard’s citizen soldiers. “Until then, we had been painting all our cars,” recalls Nic Baumann, Panther Graphics director, and president and CFO of Panther Racing. “But it seemed just too overwhelming, too tedious for us to try and reproduce that camo pattern, and then have to redo it with the kind of quality we require.” It’s not that the Panther’s expert paint team couldn’t reproduce the distinctive blend of tan, gray, and green. Rather, the problem was the painstaking detail and time required to accurately and repeatedly apply the camo to the 20 THE BIG PICTURE APRIL 2013

Table of Contents for the Digital Edition of The Big Picture - April 2013

The Big Picture - April 2013
Wide Angle
Inside Output
Business + Management
Becoming a Pace Setter
RIP Tide
Success with Dynamic Signage

The Big Picture - April 2013