The Big Picture - May 2013 - (Page 4)

insight by Gregory Sharpless Gregory Sharpless Editor-in-Chief Adrienne Palmer Assistant Editor Daring to be Dynamic At this year’s ISA Sign Expo in Las Vegas, one of the new additions was an area on the tradeshow floor titled Dynamic Digital Signage Park. Comprising 19 companies devoted to electronic digital signage, the section enabled show attendees to discover the latest dynamic-signage solutions and make personal connections with some of the major players. In addition, ISA proclaimed the Wednesday prior to the show’s exhibition opening as Dynamic Digital Signage Day, and offered a full day’s slate of dedicated education on dynamic signage. These targeted sessions addressed not only the technology itself but also provided companies with information on how they can add this technology to their current business model and then – most importantly – sell these solutions to their existing customer base. And, on Thursday afternoon, Roland DGA hosted a Dynamic Digital Reception, bringing together end users, integrators, suppliers, and others to further discuss the topic at hand. Of course, if you’re a regular reader of The Big Picture, then some of this might seem a bit déjà vu-ish to you. Our April feature article, “Success with Dynamic Signage,” highlighted five print service providers who have explored the technology, entered the dynamic-signage market, and found success in doing so. Each of the shops shared some great nuggets of information for those who would dare to be “dynamic.” I found these points, which were brought up more than once, to be very intriguing: • Adding dynamic signage technologies can allow for the creation of hybrid products that combine printed graphics with electronic digital solutions. A dynamic display and its content, for example, can easily be integrated into a printed graphic, with successful results for both print shop and client. • Dynamic signage doesn’t necessarily have to equate to big and complex. As Keith Fabry Reprographics reported, it utilized iPads with a custom app (the app was outsourced) in conjunction with simple floor stands to create interactive kiosks for one of its customers. If you have an interest in digging further into dynamic signage, I would urge you to check out the Digital Signage Federation (, a Washington, DC-based association whose goal is to advance the future of the digital signage industry. You can access a host of free white papers and articles via the group’s website (under its “Education” tab on the main nav bar, under “Knowledge/Resources”). Laura Mohr Art Director Marty McGhie, Craig Miller, Jared Smith Columnists Linda Volz Production Supervisor Lou Arneberg - East and Midwest US, Eastern Canada Ben Stauss - West and South US, Western Canada, Europe, Asia Business Development Managers Rick Bachelder, Kathy Boydstun, Terry Corman, Scott Crosby, Brandon Gabriel, Michael Garcia, Kirk Green, Robert Kissel, Tina McLaughlin, Craig Miller, Carmen Rad, Greg Root, Jared Smith, Mark Taylor Editorial Advisory Board Tedd Swormstedt President Steve Duccilli Senior VP of Content Christine Baloga Audience Development Director Kari Freudenberger Director, Online Media Subscription Services/ Copies/Back Issues (847) 763-4938 11262 Cornell Park Drive Cincinnati, OH 45242 tel (513) 421-2050 fax (513) 421-5144 THE BIG PICTURE (ISSN 1082-9660) is published 9 times annually (Jan/Feb, March, April, May, June/July, August, September, October, Nov/Dec) by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to non-qualified individuals in the U.S.A.: $42 USD. Annual rate for subscriptions in Canada: $70 USD (includes GST & postage); all other countries: $92 (Int’l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2013, by ST Media Group International Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Cincinnati, OH and at additional mailing offices. POSTMASTER: Send address changes to: The Big Picture, P.O. Box 1060, Skokie, IL 60076. Change of address: Send old address label along with new address to The Big Picture, P.O. Box 1060, Skokie, IL 60076. 4 THE BIG PICTURE MAY 2013

Table of Contents for the Digital Edition of The Big Picture - May 2013

The Big Picture - May 2013
Wide Angle
Graphics on the Go
Textile Printing’s Transformation
Advances in Rollfeds
Taking the Fine-Art Plunge
Ink Quest 2013

The Big Picture - May 2013