The Big Picture - May 2013 - (Page 40)

explorer 3 2 4 1 5 Wide Format Around the Globe 1 BRAZIL | For a self-promo campaign, print company Art Center ( produced and delivered pizzas to their ad clients. But these weren’t your runof-the-mill pizzas: Art Center printed faux toppings directly onto 400 pretreated pizza crusts, and then output custom-designed boxes with the message, “We also print on paper.” The shop used its Inca Onset S20 and Spyder 320 printers for the output. Promotion recipients were invited to visit Art Center’s website, and those who commented were rewarded with a free, real pizza from the best pizzeria in Sao Paulo. 2 PHILADELPHIA | Philadelphia’s City Council president, Darrell Clarke, has introduced a plan to boost revenue: wrapping the entire city. City-owned buildings, vehicles, and equipment will be covered with advertising. According to CBS Philly, the campaign could bring in as much as $10 million annually. 3 MONTREAL | To push public awareness of eating disorders, Astral Out-of-Home (, a Canadian outdoor-advertising company, paired with nonprofit ANEB Quebec and Cossette Communications to create digitally printed posters revealing a serious 40 THE BIG PICTURE MAY 2013 message. During the day, the street columns and one mega column display a model in a spacious dress with the line, “Fashion is everywhere.” At night, however, the backlit poster reveals the model’s extremely thin silhouette and the words, “So is anorexia.” 4 MUMBAI | Veteran photographer Chandu Mhatre ( has assembled a collection of his surreal and realistic images of Mumbai, India. Titled “Urban Reflections,” the images are on display at the Piramal Gallery, NCPA, Nariman Point, Mumbai; they were printed on Hahnemühle 350-gsm Museum Etching natural white, cotton-rag paper, using an Epson Stylus Pro 9880 printer with Epson Ultra Chrome K3 inks, in sizes up to 36 x 54 inches. 5 NEW ZEALAND | Entrants in this year’s Ellerslie International Flower Show in Christchurch, New Zealand, designed and built rooftop gardens for hosting and entertaining. Landscape designer Bayley LuuTomes of BLT Design ( in Wellington won Student of the Year in the Emerging Designs competition for his use of Hexis vinyl fi lms in his piece, Living Art. It features a glass bridge, colored glass pergola, and a moving mirror image from Metro Glasstech.

Table of Contents for the Digital Edition of The Big Picture - May 2013

The Big Picture - May 2013
Wide Angle
Graphics on the Go
Textile Printing’s Transformation
Advances in Rollfeds
Taking the Fine-Art Plunge
Ink Quest 2013

The Big Picture - May 2013