The Big Picture - May 2013 - (Page 8)
Get in the Game
March Madness may be over, but America’s love for college basketball lasts all year, especially at The College
Basketball Experience located at the Sprint Center in
Kansas City, Missouri. The 41,500-square-foot building
that opened last October features the National Collegiate Basketball Hall of Fame as well as interactive
stations where fans can practice rebounding, passing,
three-point shooting, free-throw shooting, and, of
course, slam dunking – all as if they were part of an
actual NCAA game.
“It’s a high-energy, highly interactive place where
casual and hard-core fans of any age can totally immerse
themselves in the game of college basketball,” says Kevin
Henderson, CEO of The College Basketball Experience.
To give the Experience a serious wow-factor, Largeprinting.com, a Kansas City, Missouri, print provider
specializing in retail and P-O-P graphics, took on the
challenge of creating wall, window, and ﬂoor graphics
totaling approximately 1000 square feet.
All of the graphics were printed within 15 hours via
the shop’s Fujiﬁ lm Acuity HS Advance printer, using
newly introduced Fujiﬁ lm Sericol KA series inks.
Largeprinting.com owner Sean Grams says he opted
for the Acuity from his company’s multi-printer roster
because “they needed to be able to print white ink, but
also needed the durability of UV.”
Flexcon WallDeco and WindowDeco media were
used throughout the Experience project; Flexcon Flexmark V 400 H Clear V-58 90 PFW was used in creating ﬂoor graphics for the “Beat the Clock” court, where
fans test their hoops mettle by taking a shot from various positions – all with the clock ticking down.
For the six-goal Center Court section of the Experience (shown above), Largeprinting.com output windowpanel graphics of dozens of basketball action shots
from various collegiate games and championships,
then installed them into separate window panes.
“We needed precise cuts for the panels to seamlessly overlap,” says Grams. “We printed oversized panels
with bleed and had to cut these extremely accurately so
they would exactly ﬁt into the window panels.” Grams
and crew turned to their Esko Kongsberg XP cutting
table with i-cut software and multiple tool inserts to
address this concern: “The Kongsberg allowed us to
print registration marks that it would in-turn recognize
through the i-cut software and trim within ¹/₃₂-inch
accuracy. This could not have been accomplished by
hand trimming the graphics.”
The install work posed another challenge as well: It
took two installers two days to remove the building’s
previous graphics, which were “stale and brittle, due to
a poor choice of previous materials,” says Grams.
The graphics were installed in September 2012 and
will be part of the Experience for ﬁve years.
– Adrienne Palmer
THE BIG PICTURE MAY 2013
Table of Contents for the Digital Edition of The Big Picture - May 2013
The Big Picture - May 2013
Graphics on the Go
Textile Printing’s Transformation
Advances in Rollfeds
Taking the Fine-Art Plunge
Ink Quest 2013
The Big Picture - May 2013