The Big Picture - September 2013 - (Page 16)
A PACKAGE
DEAL
Digital package printing
holds distinct opportunities
and challenges.
By Mike Antoniak
If you’ve been evaluating potential profit-center additions for
your wide-format digital press, you might need to look no
further than packaging prototypes and short-run packaging.
Digital technologies have been making some significant inroads when it comes to packaging in the past few
years. As research group Smithers Pira (smitherspira.com)
reports, “digital printing significantly reduces the need
for prepress and make-ready, greatly reducing costs, and
there is a strong desire among brand owners and retailers
for customization and shorter, more targeted press runs.”
Smithers Pira projects that digital printing for the packaging market will show compound annual growth rate of
23 percent come 2014, and the overall market is set to be
worth $6.8 billion by next year.
16
THE BIG PICTURE SEPTEMBER 2013
How can shops with wide-format technologies play a
role in what seems to be a lucrative market? We asked that
question of five companies now utilizing wide-format in
their own package-printing endeavors:
•
•
•
•
•
Centrix Innovations in North Kansas City, Missouri;
Mark/Trèce, Inc. in Baltimore;
Create-It Packaging in Arlington Heights, Illinois;
DiTech Group in York, Pennsylvania; and
Core Color Graphics in Fallingston, Pennsylvania.
Centrix: Expanding its capabilities
Most print companies in the packaging business add
digital capabilities in response to client calls for one-off
http://www.smitherspira.com
Table of Contents for the Digital Edition of The Big Picture - September 2013
The Big Picture - September 2013
Contents
InSight
Wide Angle
Up Front
Inside Output
A Package Deal
Delving into the Lamination Landscape
Media Roll Call: 100+ Sources
R+D
Explorer
The Big Picture - September 2013
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