The Big Picture - October 2013 - (Page 20)

Wrap-n-Roll 10 vibrant vehicles proving graphics’ potential. By Adrienne Palmer and Jake Widman More and more vehicles – from taxis to shuttles to buses – are being wrapped in order to draw the attention of passersby in a novel way. And, interestingly, we’re seeing that some of these graphics-on-wheels are actually mobile for only a short time each day. For most of their “work time,” they’re remaining in one place, set up as food trucks, mobile fashion stores, in-store/on-site displays, and more. Have you made the move to adding vehicle wraps and graphics to your business? If you haven’t, why not? Adding vehicle-wrap capabilities to your shop can aid your clients in expanding their brand and marketing efforts while generating more profits for them and you. Here, we provide you with 10 vehicle wraps to get your gears turning and your company on the road to success. 20 THE BIG PICTURE OCTOBER 2013 Pucker up: Ubiquitous Cold temperatures and whipping winds rarely stop two things: dry, chapped lips and holiday shoppers. Both seriously come out to play during the winter season. So what better time of year to promote luscious lip balm – and to do so on a vehicle that will take shoppers out of the cold and transport them to and from stores? To celebrate 75 years of producing chap-free lips, Carmex Moisturizing Lip Balm teamed with London-based taxi advertising company Ubiquitous ( to create five fully wrapped, bright yellow and red taxis to travel the city streets while shoppers make their way from store to store. Ubiquitous contacted Carmex directly to begin the project. October through January were the months chosen

Table of Contents for the Digital Edition of The Big Picture - October 2013

The Big Picture - October 2013
Wide Angle
Up Front
Dynamic Signage
Accelerate Your Training Efforts
Previewing SGIA Expo 2013
Hardcore Print

The Big Picture - October 2013