The Big Picture - November 2013 - (Page 18)
Industry Roundtable:
Analyzing the Year Ahead
Where wide format is headed in 2014 and beyond.
As always, what awaits us in the
year ahead is, at best, unknowable.
So many factors enter into the mix
– those under our control and those
completely out of our control – that
some would say it’s a crap shoot. To
truly get a snapshot of 2014, you have
to take into account not only variables
from the 12 months ahead, but also
the year that’s finishing up, and then
factor in the last several years and,
somehow, the next few years to come.
Influences, trends, and outcomes from
all of these come into play.
Yes, that’s all a bit daunting, but
it shouldn’t deter you from devising
plans for your company that map out
strategies for success. Do your best to
take all those factors into account; rely
on your own good data and historical
figures, but also garner information
and opinions from your employees
and your market’s peers and competi18
THE BIG PICTURE November/December 2013
tors if possible; strive to incorporate
data from other market segments that
might have an influence on your own
business going forward.
To help you, we’ve assembled
six of the industry’s top analysts and
consultants and asked them some
specific questions about the marketplace: Where does it stand now?
Where will it be in 2014 and beyond?
What courses of action do you need
to take now to help ensure your company’s success?
For this year’s edition of our
annual Industry Roundtable, our
participants include: Lori Anderson,
president and CEO, International Sign
Association (ISA); Marco Boer, vice
president, I.T. Strategies; Tim Greene,
director, wide format consulting
service, InfoTrends; Dan Marx, vice
president, markets & technologies,
Specialty Graphic Imaging Associa-
tion (SGIA); Peter Mayhew, director,
LightWords Ltd.; and John Zarwan,
managing partner, J Zarwan Partners.
Q
What does the next year
look like for print providers? Are you optimistic or pessimistic about 2014 for wideformat shops?
Tim Greene, InfoTrends: I’m optimistic overall because our research
with print buyers indicates that, by
more than a 5:1 ratio, they expect their
spending on wide-format signage and
graphics to increase over the next year.
But how much that helps print providers in general will depend on their
ability to meet the needs of new and
demanding customers.
Dan Marx, SGIA: I see 2014 as filled
with opportunity. Industry confi-
Table of Contents for the Digital Edition of The Big Picture - November 2013
The Big Picture - November 2013
Contents
InSight
Wide Angle
Up Front
Graphics on the Go
Business + Management
Industry Roundtable: Analyzing the Market
Outstanding Out-of-Home
Sourcing Specialty Media
R+D
Explorer
The Big Picture - November 2013
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