The Big Picture - November 2013 - (Page 2)

in this issue nov/dec 2013 volume 18 number 9 COLUMNS 4 InSight In the round. 14 Graphics on the Go Avoiding the curse of the terrible towel. 16 Business + Management When to utilize outside services. 28 6 FEATURES 18 Industry Roundtable: Analyzing the Market To help you devise plans for your company’s success in 2014 and beyond, we’ve gathered together six of the industry’s top analysts and asked them to discuss the state of the marketplace. 28 Outstanding Out-of-Home by mike Antoniak, Paul Greenland, and Adrienne Palmer Want to ensure your client’s message is well received? Try out-of-home advertising. This month, we showcase eight outdoor projects sure to grab the attention of prospective buyers. 34 Sourcing Specialty Media Utilizing specialty media is one way your shop can be confident in competition. In order to help with that confidence, we bring you more than 130 sources of fabrics, wallcoverings, fine-art media, magnetics, transfer papers, and other specialty media. ON THE COVER: Ace Sign company ( goes ‘round and ‘round for Scheels All Sports Superstores’ ferris-wheel wraps. cover design by Kathleen deZarn. 2 THE BIG PICTURE november/december 2013 DEPARTMENTS 8 Wide Angle Struck by lightning. 8 Up Front News and noteworthy. 42 R+D The latest tech, products, and supplies. 52 Explorer The world of wide format.

Table of Contents for the Digital Edition of The Big Picture - November 2013

The Big Picture - November 2013
Wide Angle
Up Front
Graphics on the Go
Business + Management
Industry Roundtable: Analyzing the Market
Outstanding Out-of-Home
Sourcing Specialty Media

The Big Picture - November 2013