The Big Picture - November 2013 - (Page 8)

upfront upfront Mimaki’s Enhanced JV400130/160LX Latex Printers Mimaki USA has released its Enhanced JV400LX latex printer series. The printers improve upon the company’s previous models with a new inkset including white, upgraded heaters, and more. The new LX101 latex inkset comprises CMYK as well as orange and green for an expanded color gamut (93% of the Pantone color chart), plus white. The LX101 ink has been formulated to produce extremely vivid, glossy, high-quality images with excellent ink color density, the company reports; they’re engineered for lower curing temperatures to allow for greater flexibility and more media choices. Available in two print widths – 54 and 64 in. – the Enhanced JV400 series features: • A top resolution of 1200 dpi; • Speeds up to 193 sq ft/hr in 4-color mode on the larger machine (in draft mode; 119.5 sq ft/hr in standard mode); • Three-way intelligent heating system (pre/print/ post); • Mimaki Circulation Technology, to regularly circulate the white ink; • Nozzle Recovery Function; and more. “Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. This means a lot of marketing opportunities. It does not mean investing a lot of money.” – Jay Conrad Levinson, Jeannie Levinson, and Amy Levinson, from their book, Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits for Your Small Business ( 8 THE BIG PICTURE November/December 2013

Table of Contents for the Digital Edition of The Big Picture - November 2013

The Big Picture - November 2013
Wide Angle
Up Front
Graphics on the Go
Business + Management
Industry Roundtable: Analyzing the Market
Outstanding Out-of-Home
Sourcing Specialty Media

The Big Picture - November 2013