The Big Picture - January/February 2014 - (Page 4)

wide angle Black Snake Vroom In order to truly capture the attitude and speed of a 2014 SRT Viper, Jacksonville's Identity Design ( wrapped the 640-horsepower Chrysler sports car with Ritrama's Black Mamba, a textured, black snakeskin cast vinyl film. "The Dodge Viper is notorious for its logo - a snake," says Scott Keppel, sales director at Identity Design. "The Black Mamba material was a true complement to the aura of the Viper itself." The shop used about 17 yards of film on the Viper, taking three days to complete the install. "The snakeskin is directional, so it takes a lot of planning," says Keppel. "As wide as the Viper's hood is, and only having 60 inches of material to work with, it required planning the seams in a discreet way." 4 THE BIG PICTURE January/February 2014

Table of Contents for the Digital Edition of The Big Picture - January/February 2014

The Big Picture - January/February 2014
Wide Angle
Up Front
Graphics on the Go
Dynamic Signage: The Importance of Location and Content
Special Section: FOCUS 2014
From the Show Floor: SGIA and Print13

The Big Picture - January/February 2014