The Big Picture - January/February 2014 - (Page 48)
explorer
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Wide Format Around the Globe
1
SydnEy | Internet provider iiNet invited commuters at the Wynyard station in
Sydney, Australia, to play Twister
(as well as snap selfies and partake
in social media) as part of a station domination. The campaign,
produced by Western Australian
advertising agency Meerkats (meerkats.com.au),
consisted of 77 posters - including bulkheads, floor
graphics, pillar graphics, and wall graphics.
10,000 images of Portugal printed via Sign's Durst
Rho 500R roll-to-roll printer and Rho Roll Inks. The
printing volume of the cover and the 16 inside pages
comprised 2172 square feet of Pongs Technical Textiles Blockout 290 media.
4
nEw yoRk CITy | Clear Channel Outdoor (CCO)
with Lady Gaga revealed the pop
artist's cover artwork, designed by
artist Jeff Koons, for her new album,
"ARTPOP" in a piece-by-piece
unveiling on CCO digital billboards
and screens in major cities across
the globe, including CCO's Spectacolor billboard
in Manhattan's Times Square. Tweets from fans
with #iHeartARTPOP were also incorporated in the
dynamic display.
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nEw ZEaland | Artists and designers from around
the world competed last year at the
25th anniversary WOW 2013 World
of WearableArt Show (worldofwearableart.com) in Wellington, New
Zealand. Emma and Karl Van Der
Wat of Auckland took first place
for their Astrodelic Psychonaut design in the Man
Unleashed: Psychedelic Revival category. The artists
used nearly 30 feet of RTape's VinylEfx Silver Metal
Flake metalized PVC for the design.
3
PoRTUGal | Laboratorios Fotograficos Do Marco
with Sign and Durst Iberica presented "the largest Photo Album in
the World" to the Guinness Book
of World Records at a ceremony in
Porto, Portugal. The album, "Portugal, the best destination" contains
48
THE BIG PICTURE January/February 2014
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RUSSIa | Print shop SUN Studio Novosibirsk
(studio-sun.ru/en) went center
stage for The Novosibirsk State
Academic Opera and Ballet Theatre, one of the biggest theatres in
Russia, for its English music comedy performance of "The marriage
Bill." SUN printed the national Scottish ornaments
(tartan) onto eight sheets (5 x 10 ft each) of cotton
fabric. After printing, the cotton was stretched on
special movable frames established for stage equipment, reports SUN.
http://meerkats.com.au
http://www.worldofwearableart.com
http://www.worldofwearableart.com
http://www.studio-sun.ru/en
Table of Contents for the Digital Edition of The Big Picture - January/February 2014
The Big Picture - January/February 2014
Contents
InSight
Wide Angle
Up Front
Graphics on the Go
Dynamic Signage: The Importance of Location and Content
Special Section: FOCUS 2014
From the Show Floor: SGIA and Print13
Explorer
The Big Picture - January/February 2014
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