The Big Picture - April 2014 - (Page 38)

By scott Hibler The Ups and Downs of an Escalator Wrap Double-sided graphics help a university's message reach its student prospects. How do you get teenagers and pre-teens - most of whom have their minds on just about anything but higher education - to think about what a college might offer them? One way is by installing marketing messages at their favorite "watering hole," the local mall. To help implement just such a campaign for Arizona State University (ASU), Catalyst Media Group approached our shop, bluemedia. The message, aimed at teens and their younger peers, would be implemented in popular shopping malls throughout the Phoenix metro area. The idea was simple: Make a big enough impact to increase their interest level and awareness about the cool programs offered by ASU, hence "dream it, do it." 38 THE BIG PICTURE April 2014 While surveying Scottsdale Fashion Square - one of the local malls - we discussed the idea of wrapping the glass escalators. Typically, we would produce this type of wrap using a standard single-sided PSV (because the finishing time would be way less). In this case, however, the mall demanded double-sided graphics (they were concerned about possible vandalism, among other things), which had to be installed from the inside of the glass. The job included the mall's escalators as well as its elevators, but we'll focus here only on the former in this step-by-step that details how we tackled this challenging application.

Table of Contents for the Digital Edition of The Big Picture - April 2014

The Big Picture - April 2014
Wide Angle
Up Front
Graphics on the Go
Dynamic Signage
Go Big or Go Home
RIP Chord: Creating a Harmonious Workflow
Weighing in on the RIP
The Ups and Downs of an Escalator Wrap

The Big Picture - April 2014