The Big Picture - May 2014 - (Page 40)
explorer
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Wide Format Around the Globe
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CalIfoRnIa | Whale, a mural by artist Nina
Katchadourian based on a composite
photograph by Bryant Austin, joined
12 other artworks already installed
throughout La Jolla, California, as
part of Murals of La Jolla, a public
art project by the La Jolla Community Foundation. The mural was printed onto 16-foot
wide 3M Panaflex vinyl and then installed by CNP
Signs (cnpsigns.com), totaling 11 x 80 feet.
honoring civil-rights heroes in the South. The 7 x
13-foot wall mural placed on the exterior of the branch
in Montgomery, Alabama, was printed onto a proprietary paper, which was then integrated into a custom
high-pressure laminate.
4
SToCkHolm | Apotek, a pharmacy brand, designed subway platform ads in
Stockholm, Sweden, with digital
screens equipped with ultrasonic
sensors that monitored trains'
arrivals. The ad - with a tagline
"Make your hair come alive" -
featured a model with long, blonde hair that then
whipped in the wind uncontrollably when a train
came through the station.
2
SoUTH afRICa | Bright Digital (brightdigital.co.za),
based in Johannesburg, South
Africa, is thinking "outside the box."
Or really, "inside the box." Bright
Digital created a 7 x 15-foot box using
Xanita X-Board to promote a Driver's
Incentive Program. The text on the
box served as a giant entry form with the program's
info along the outside. The grand prize - a Volkswagen Polo - sat inside the box.
3
alaBama | Wells Fargo creates wall murals outside
of its banks to connect the branches
with the communities they serve -
the company has more than 2000
murals throughout the US. To
celebrate Black History Month, the
bank's Community Mural team designed, printed, and installed three historical murals
40
THE BIG PICTURE May 2014
5
london | For British Airways' latest campaign titled
#lookup, the airline, along with
agency Ogilvy 112th Floor, has created billboards in Piccadilly Circus
and Chiswick in London that show
children reacting to real planes
flying overhead. When the billboard
detects a BA plane flying below the clouds, a child
points to the sky and the actual flight details - flight
number and departure location - and the URL
ba.com/lookup appear on screen. The campaign is
designed to push onlookers online to view destination
details and ultimately book a flight.
http://www.cnpsigns.com
http://brightdigital.co.za
http://www.ba.com/lookup
Table of Contents for the Digital Edition of The Big Picture - May 2014
The Big Picture - May 2014
Contents
InSight
Wide Angle
Up Front
Inside Output
Business + Management
Capturing Fine-Art Success
Think Ink
At the ‘Floor Front’
R+D
Explorer
The Big Picture - May 2014
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