Deer
Caught
in the
Spotlight
A faux trophy head is
designed to stand out
among a restaurant's
current décor.
By Shane Furey
As part of a rebranding project, Red Robin restaurants
enlisted bluemedia and its sister company Blind Society
to come up with some ideas to complement their existing
décor. The restaurants have a well-established Americana
motif, featuring prints and items from pop-culture over the
years (not to mention endless French fries), and the challenge was to stay within their current theme, but find some
unique ways to implement the graphics so they'd stand out
among the traditional wall prints.
Our shop has a long history of executing two-dimensional graphics for our clients (such as murals and banners), but
this project provided us with the opportunity to work outside
our normal offerings - and consider not just the graphics on
an item, but how the item itself needed to be constructed.
We proposed a number of ideas to Red Robin, combining our traditional print work with custom elements.
Among the proposals: a trophy-style deer's head made to
look like it was built from standard road and street signs.
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THE BIG PICTURE JUNE/JULY 2014
Table of Contents for the Digital Edition of The Big Picture - June/July 2014