The Big Picture - June/July 2014 - (Page 4)

insight by Gregory Sharpless EDITORIAL Gregory Sharpless Bidding a Fond Farewell At a recent industry press junket in Vancouver, I faced my fear of heights, held in check my vertigo, and strode across the Capilano Suspension Bridge. Measuring nearly 500 feet across, the bridge hangs - and swings - more than 200 feet above Canada's Capilano River. Yes, I admit to being a bit non-plussed when a trio of giggling tweens rushed by me as I made my way back across the bridge. But I was quite pleased with myself: I had not only traversed the bridge once, but I had done it twice, making the roundtrip. And, bolstering my pride, our shuttle driver indicated that, some time ago, a woman had made it only one way across the bridge. She couldn't get the nerve up to re-cross the span and had to be flown out by helicopter. No helicopter escort for me. Heck, I even got a nice little certificate out of the deal stating I had indeed "survived" the crossing. In retrospect, taking that first step onto the bridge was the most difficult part of the experience. Once I had made the decision to go, the rest of the journey kind of fell into place. This month, I'm taking another journey: This will be my last issue of editing The Big Picture magazine. I'm moving onto different-colored pastures, serving as editorial director for a b2b content-providing company whose various brands do not cover the wide-format print market. I've been editing this publication since late 2003 - with the exception of about a halfdozen issues in which we had someone else give it a go for a while (can't recall just why) - and I've always enjoyed it. In addition, I edited one of our competitors for five years back in the day. A couple of things have particularly stood out to me in this industry: * One, the "craftsmanship" of the jobs and projects that you all churn out - some truly amazing stuff! I'm always intrigued with what you're capable of producing (and, of course, the specifics of how you do it). * Two, the friendliness of the people who make up the marketplace - those in the shops, the manufacturers/suppliers, the communications folk we deal with on a daily basis, and others. I vividly remember when I was just getting to know the industry and how everyone I talked to was willing to share information. So this, my final editor's note for The Big Picture, is my long-winded way of saying thanks for allowing me to cover this marketplace, and for taking the time to answer my e-mails, phone calls, and questions at tradeshows, conferences, and the like. I've always believed that by sharing information we become a stronger industry. And allow me to bid you this fond farewell: May your prints always be quickly dry, your colors always well-matched, and your profits always nicely robust. Editor-in-Chief Adrienne Palmer Associate Editor Abigail Doyle Editorial Intern Kathleen DeZarn Art Director Marty McGhie, Craig Miller, Beth Osborne, Jared Smith Columnists Rick Bachelder, Kathy Boydstun, Terry Corman, Scott Crosby, Brandon Gabriel, Michael Garcia, Kirk Green, Robert Kissel, Tina McLaughlin, Craig Miller, Carmen Rad, Greg Root, Jared Smith, Mark Taylor Editorial Advisory Board SALES Murray Kasmenn Senior VP/Group Publisher 770/578-2577 Lou Arneberg Business Development Manager East and Midwest US, E Canada 800/654-5169 Ben Stauss Business Development Manager West and South US, W Canada, Europe, Asia 513/263-9363 Linda Volz Production Supervisor Tedd Swormstedt President Steve Duccilli Senior VP of Content Christine Baloga Audience Development Director Kari Freudenberger Director, Online Media Subscription Services THE BIG PICTURE (ISSN 1082-9660) is published 9 times annually (Jan/Feb, March, April, May, June/July, August, September, October, Nov/Dec) by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to non-qualified individuals in the U.S.A.: $46 USD. Annual rate for subscriptions in Canada: $77 USD (includes GST & postage); all other countries: $101 (Int'l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2014, by ST Media Group International Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Cincinnati, OH and at additional mailing offices. POSTMASTER: Send address changes to: The Big Picture, P.O. Box 1060, Skokie, IL 60076. Change of address: Send old address label along with new address to The Big Picture, P.O. Box 1060, Skokie, IL 60076. 4 THE BIG PICTURE JUNE/JULY 2014 (847) 763-4938 11262 Cornell Park Drive Cincinnati, OH 45242 tel (513) 421-2050

Table of Contents for the Digital Edition of The Big Picture - June/July 2014

The Big Picture - June/July 2014
Wide Angle
Up Front
Graphics on the Go
Flavorful Interiors
Step-by-Step: Deer Caught in the Spotlight
Stay Sharp with Cutters and Routers

The Big Picture - June/July 2014