Big Picture - January/February 2015 - (Page 2)

insight Tipping Points I January/February 2015 'm so glad New Year's resolutions have been debunked. Are you on this train yet? If not, get there. All your carefully laid plans to eat right and exercise, if they come true, won't meet fruition thanks to a resolution. In fact, if you want a new habit to stick at all, you'd better devote 66 days, on average, and a prayer. Actually, skip the prayer - research shows social support isn't what helps us stick with new habits. Readiness to change and self-efﬁcacy, according to one study, are the true predictors of success. Nagging, as we all know, also doesn't have much impact. We're at the point where most people have given up on their resolutions anyway. That's kind of a relief to me because watching other people put their resolutions into action makes me a little anxious. I worry I've missed my big chance to take up CrossFit and get really ripped by August. But that doesn't mean you're off the hook. Just as 2013 and 2014 saw growth in new construction and renovation, particularly in print-employing ﬁelds like retail and hospitality, I think 2015 will heighten the uptick in utilization of print services. With print shops scrambling to jump on one of the newest bandwagons - interior design, fabric printing, ceramics, and more - the question becomes not whether to jump, but when. That leap - buying your ﬁrst fabric printer, or nixing billboard jobs once and for all - is the tipping point. Anytime things make an about-face change, there's a rush of anticipation, excitement, even fear, as you face upheaval. There's that ﬁrst drag-out-of-bed morning when you join a new gym. There's the grim moment when you realize your car simply won't make it through one more winter. And there's that split second, just as the dentist turns the drill on, when you remember that our ancestors survived for decades without many teeth at all. Change is scary. And while much energy is expended getting up the guts to take risks like hiring new staff, buying new equipment, or investing in training, the true measure of your success is likely laid at the preparation phase. Have you heard of the hundredth monkey effect? It measures how behaviors spread from group to group - like print shop owners jumping on a bandwagon. At some point, a previously new behavior becomes established. The wide-format equivalent would be a market that becomes saturated. (Poster printing, anyone?) And so the trick is not to be the ﬁrst monkey, but not the one-hundred-and-ﬁrst, either. This issue tackles one of those up-and-coming sectors (interior design) and marks our third Focus feature, bringing you a rare glimpse inside the minds of suppliers and manufacturers, who discuss the trends and tides they've seen pulling the market. I hope you'll use them to guide you to - and through - your next tipping point. Good luck. bigpicture.net EDITORIAL Robin Donovan Editor-in-Chief robin.donovan@stmediagroup.com Adrienne Palmer Associate Editor adrienne.palmer@stmediagroup.com Kiersten Wones Editorial Assistant kiersten.wones@stmediagroup.com Kathleen DeZarn Art Director kathy.dezarn@stmediagroup.com Marty McGhie, Craig Miller, Beth Osborne, Jared Smith Columnists Rick Bachelder, Kathy Boydstun, Terry Corman, Scott Crosby, Brandon Gabriel, Michael Garcia, Kirk Green, Robert Kissel, Tina McLaughlin, Craig Miller, Carmen Rad, Greg Root, Jared Smith, Mark Taylor Editorial Advisory Board SALES Murray Kasmenn Senior VP/Group Publisher 770/578-2577 murray.kasmenn@stmediagroup.com Lou Arneberg Senior Market Strategist East and Midwest US, E Canada 800/654-5169 lou.arneberg@stmediagroup.com Ben Stauss Senior Market Strategist West and South US, W Canada, Europe, Asia 513/263-9363 ben.stauss@stmediagroup.com Linda Volz Production Supervisor linda.volz@stmediagroup.com Tedd Swormstedt President Steve Duccilli Senior VP of Content Christine Baloga Audience Development Director Kari Freudenberger Director, Online Media BIG PICTURE SUBSCRIPTION SERVICES 2 BY ROBIN DONOVAN, editor-in-chief BIG PICTURE (ISSN 1082-9660) is published 9 times annually (Jan/Feb, March, April, May, June/July, August, September, October, Nov/Dec) by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. 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Table of Contents for the Digital Edition of Big Picture - January/February 2015

Big Picture - January/February 2015
Contents
Insight
Wide Angle
Upfront
Dynamic Signage
Inside Job
Focus
R+D
Explorer

Big Picture - January/February 2015