Big Picture - March 2015 - (Page 24)

ISA PREVIEW Internet of Places Gear up for 2015's ISA International Sign Expo, where you can discover a world beyond printed signage as educational sessions highlight customer-experience design and the digitization of everyday life. BIG PICTURE March 2015 BY EILEEN FRITSCH 24 T o keep up with trends and technologies that will irrevocably alter the sign business, attend ISA International Sign Expo 2015 at the Mandalay Bay Convention Center in Las Vegas. The expo runs Thursday through Saturday, April 9-11. Educational programs begin Wednesday, April 8, with Dynamic Digital Signage Day and continue Thursday and Friday, April 9 and 10. At the show, you'll find innovations for profitably operating your sign or graphics business today. The educational sessions will prepare you to serve the sign business clients of tomorrow. Bridging Graphics and the Digital Realm At Sign Expo last year, members of the Society of Experiential Graphic Design (SEGD) described how brand owners, healthcare centers, and museums are combining printed graphics with digital displays and other technologies for immersive brand storytelling. The designers explained that a consumer's interaction with a brand may start on a website or mobile app, but it continues every time people visit the brand's stores or participate in its events.

Table of Contents for the Digital Edition of Big Picture - March 2015

Big Picture - March 2015
Wide Angle
Inside Output
Business & Management
Make It Pop
Internet of Places: ISA Preview
Behind the Silver Screen
Job Log

Big Picture - March 2015